This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Nielsen, NM Incite Acquire SocialGuide

Stocks in this article: NLSN

NEW YORK, Nov. 12, 2012 /PRNewswire/ --  Nielsen, a leading provider of information and insights into what consumers watch and buy, and NM Incite, a joint venture between Nielsen and McKinsey & Company, today announced the acquisition of SocialGuide, a leading provider of social TV measurement, analytics and audience engagement solutions.  The acquisition represents Nielsen's commitment to delivering comprehensive media measurement solutions, and expands NM Incite's social media research and analytics capabilities. Social TV is transforming the consumer viewing experience, with more than 33% of Twitter users actively tweeting about TV-related content [1].

(Logo:  http://photos.prnewswire.com/prnh/20121112/NY10600LOGO)(Logo:  http://photos.prnewswire.com/prnh/20120726/NY46646LOGO)

SocialGuide is a comprehensive, real-time social TV capture service covering programming across 232 U.S. TV channels in English and Spanish, and over 30,000 programs.  Built for linear TV, SocialGuide's intelligent analytics and engagement platform provides insight on the social impact of TV, enabling networks to engage with the social fan base in real time. 

"The skyrocketing adoption and use of social media among consumers is transforming TV-watching into a more immediate and shared experience. As TV networks see this phenomenon unfold, they require understanding of the impact of social TV on their programming, ratings and advertising effectiveness," said Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen. "Nielsen's expertise in creating industry standard consumer measurement means we are uniquely suited to establish a deeper understanding of today's highly-engaged consumers through social TV metrics.  We are thrilled by the addition of SocialGuide to our portfolio and welcome them to Nielsen."

SocialGuide will be integrated immediately into NM Incite, the hub of Nielsen's social media measurement and analytics efforts. SocialGuide's software technology and data streams complement NM Incite's existing software and data solutions.  Together, Nielsen, NM Incite and SocialGuide will focus on efforts to quantify the relationship between social TV and TV ratings to enable advertisers to maximize the impact of their spend, and provide new research metrics to understand social TV's impact on consumer behavior and viewing habits. Terms of the acquisition were not disclosed.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,228.65 +37.28 0.22%
S&P 500 1,995.76 -6.40 -0.32%
NASDAQ 4,619.6020 -18.3920 -0.40%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs