Entertainment Properties Trust (NYSE:EPR) today announced that it has changed its name to EPR Properties. The name change signifies the Company’s ongoing strategic evolution as an investor in select categories that require unique industry knowledge and offer the potential for stable and attractive returns. The announcement coincides with the Company’s 15 th anniversary.
“While Entertainment continues to be our largest segment, over the years we have strategically expanded the types of specialty segments in which we invest. Our new name leverages our brand heritage and provides the necessary latitude to encompass a broader set of specialty categories,” said David Brain, President and Chief Executive Officer of EPR Properties. Brain continued, “Our newer segments of Recreation and Education are supported by research and a depth of knowledge which translates to unique industry insight. We will continue to utilize this focused approach as we grow the EPR Properties brand.”
Since its inception in 1997, the Company has delivered value to shareholders by identifying non-commodity segments which are durable and possess significant long-term growth potential. Over the last 10 years EPR’s total shareholder return has been over 275%, significantly outperforming industry indexes. The Company’s property portfolio is over $3.1 billion and currently includes three primary segments: Entertainment, which includes megaplex theatres, entertainment retail centers and family entertainment centers; Recreation, which includes metropolitan ski parks, waterparks and golf entertainment complexes; and Education, which includes public charter schools.
In conjunction with the new name, the Company is launching a new brand identity including a new website and the tagline “Return on Insight,” which reflects the premium gained through depth of knowledge.The name change is effective immediately and trading under the new name will commence on Monday, November 12, 2012. The Company's common shares, Series C preferred shares, Series E preferred shares and Series F preferred shares will continue to be listed on the New York Stock Exchange under their current ticker symbols of “EPR,” "EPR PrC," "EPR PrE" and "EPR PrF," respectively.