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(Photo: Business Wire)

eBay (NASDAQ: EBAY), the world’s leading online marketplace, today announced a new relationship in China with Xiu.com, a leading Chinese online fashion and luxury retailer. Together, eBay and Xiu.com are launching a new and fully localized online shopping experience, called eBay Style that brings the very best of eBay to Chinese consumers, particularly in fashion.

(Photo: Business Wire)

(Photo: Business Wire)

eBay Style (ebay.xiu.com), which launches today, will connect Chinese online consumers to global products and brands currently being sold on eBay.com. Through the partnership, Chinese consumers can access eBay’s unmatched global selection, with Xiu.com being responsible for handling all sales, logistics and customer service.

In total, eBay Style will include up to 5000 brands in apparel, handbags and shoes, accessories, health and beauty and other lifestyle categories. All products will be new and available from eBay’s most trusted sellers.

Melanie Tan, vice president for eBay said: “Today, Chinese consumers are increasingly coming to eBay and we have seen a 40% year on year increase of goods bought by Chinese consumers navigating eBay.com in English. We believe that in the future Chinese consumers will use eBay as a passport to global Fashion styles, especially for leading women’s brands and accessories, and menswear, because our broad selection of new, branded, and designer merchandise will be unmatched in China.”

As well as providing the platform for eBay Style, Xiu.com will be responsible for curating and translating the inventory from eBay with a product search and browsing experience suited to Chinese consumers. Xiu.com will also provide local returns and Chinese language customer service.

George Ji, CEO of Xiu.com said: “Our mission is to bring the best of the World to China, so eBay, with its global access, is an ideal partner for us. Through our curation efforts, we also hope to introduce a new, more inspiring buying experience to Chinese consumers.”

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