Campbell Soup Company (NYSE:CPB) and SodaStream International, Ltd. (NASDAQ:SODA) today announced an agreement to license Campbell’s V8 Splash and V8 V-Fusion brands for the SodaStream home beverage carbonation system.
Campbell Soup Company and SodaStream International, Ltd. have signed a licensing agreement to make various flavors of V8 Splash and V8 V-Fusion available for use with the SodaStream home beverage carbonation system. (Photo: Campbell Soup Company)
SodaStream is the leading manufacturer and distributer of home beverage carbonation systems, which transform tap water into sparkling water and soda. The system includes a soda maker, a CO2 carbonator, a reusable bottle and over 150 flavor options. The consumer fills the bottle with water, adds CO2 to make the bubbles, and then adds syrup concentrate to make the final flavored beverage.
Initial flavors for the V8 Splash products will include Tropical Blend, Berry Blend and Fruit Medley, as well as V8 V-Fusion concentrates in Strawberry Banana, Pomegranate Blueberry and Peach Mango varieties. The products are expected to be available during the second quarter of 2013. The terms of the agreement were not disclosed.
“Creating V8 Splash and V8 V-Fusion products through the popular SodaStream carbonated beverage system gives people another way to enjoy their favorite V8 beverages and brings new growth for Campbell’s beverage business,” said Michael Barkley, Campbell’s Vice President and General Manager, Beverages.“We are excited to bring together our revolutionary beverage system with a respected company like Campbell, who is well-known for their iconic brands,” stated Daniel Birnbaum, CEO of SodaStream. “This relationship demonstrates our commitment to providing innovative products, and we are confident that the addition of the delicious V8 Splash and V8 V-Fusion drinks to our product portfolio will further strengthen the appeal of SodaStream’s many benefits. We believe this partnership will help us attract new consumers who already enjoy these brands but have yet to discover how smart, simple and empowering it is to be able to make great tasting carbonated V8 beverages at home.” About Campbell Soup Company Campbell Soup Company is a manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," "V8" and "Bolthouse Farms." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com. About SodaStream SodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. The Company’s products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, its products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries. For more information, visit www.sodastream.com. To download SodaStream's investor relations app, which offers access to SEC documents, press releases, videos, audiocasts and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device. Forward-Looking Statement This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.