This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Small Businesses Set To Increase Use Of Mobile Technology For Events In 2013, According To Constant Contact’s EventSpot Survey

Stocks in this article: CTCT

According to a new survey from EventSpot™ from Constant Contact®, Inc. (NASDAQ: CTCT), released in celebration of Small Business Saturday®, 81 percent of small businesses and nonprofits planning events expect to increase their use of mobile technology to market their events in the next year. However, there appears to be a considerable gap in interest level versus skill level; an overwhelming 90 percent of these planners say they would like to learn just how they can leverage mobile technology specifically for their events.

“Mobile tools will no doubt assume a much bigger role in event planning for small businesses and nonprofits but considerable training needs to occur before we’ll see widespread adoption,” said Chris Litster, vice president and general manager of EventSpot from Constant Contact. “Mobile technology offers the distinct advantages of reach, convenience, and affordability but until small businesses have the proper training, many won’t be able to leverage mobile tools to maximum advantage.”

Sixteen percent of those surveyed currently distribute content to an event registrant’s mobile device. When asked what event content they distribute:

  • 75 percent said event schedules.
  • 41 percent said session descriptions.
  • 19 percent said speaker biographies.
  • 16 percent said event presentation slide decks.
  • 6 percent said white papers.

Events and Smartphones

Currently, only 15 percent of respondents report using a smartphone always, or frequently, for event planning. Of this 15 percent:

  • 29 percent offer mobile registration and collect payments.
  • 24 percent engage with attendees via a mobile device by posting event insights, learnings, or comments to social networks.
  • 16 percent send “save the date” notifications from a mobile device.
  • 6 percent offer a mobile check-in app.
  • 6 percent survey or capture feedback from attendees via a mobile device during an event.
  • 5 percent provide event schedule of sessions via a mobile app.

Twenty percent of those surveyed find that they get good response and interaction with collecting payment via smartphone, as well as with engaging attendees by posting event insights, learnings, or comments to social networks via smartphone.

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,678.70 +6.10 0.03%
S&P 500 2,057.09 +5.27 0.26%
NASDAQ 4,771.7630 +13.8840 0.29%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs