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TheStreet Open House

Businesses Affected By Hurricane Sandy Turn To 8x8 Cloud Communications Services To Enable Business Continuity

With traditional landline phone services still down in many areas affected by Hurricane Sandy, businesses are placing greater importance on business continuity and disaster recovery and are taking action by turning to cloud-based communications services from 8x8, Inc. (NASDAQ:EGHT).

8x8’s Virtual Office cloud communications services are delivered from two fully redundant and geographically diverse state-of-the-art data centers located on the East and West Coasts. Should one of these data centers go offline, 8x8's unique technology allows the entire call flow processing to be moved to the other data center in less than 30 seconds. All PBX services, configurations, functions and data, such as voicemails, are fully mirrored between the data centers, allowing complete functionality in the event of a disaster impacting either one of them. Each data center is capable of handling 8x8’s entire customer load.

Having built-in redundancy and automatic failover is not the only advantage 8x8 services offer when coping with a natural disaster. Rapid service deployment, mobility and portability are critical for businesses and other organizations dealing with disaster recovery. 8x8 Virtual Office users can make and receive calls seamlessly from any remote location using a mobile app on a WiFi or 3G/4G network, a computer with a web browser and microphone/speaker, or by relocating their IP phones to any Internet connection.

ICS Software, Ltd, a private family owned business based in Oceanside, New York, offers SammyEHR, ARRA certified electronic health records software for small to medium size medical offices. After Hurricane Sandy knocked out power and Internet lines surrounding its main office, ICS turned to 8x8 for Virtual Office cloud based phone service so that employees who hadn’t lost power or Internet could communicate with customers from their homes.

“Although our office did not suffer any physical damage from the hurricane, the power to our building was down and, as a result, our normal communications systems were down. We had no idea how long it would be before they were restored.” said Ken Katz, president of ICS. “Rather than wait for our internal systems to be back online, we decided to sign up with 8x8’s business phone service so that our employees could immediately begin working from home using soft phones. This capability will serve us well not just in this crisis but beyond, as we’ll not only be able to quickly recover from future business disruptions, we’ll also have a lot more features and flexibility than we had with our previous phone system.”

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