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21st Century Insurance Uses Keynote To Ensure High Performance For Its 21st.com Website

Keynote® Systems, Inc., (NASDAQ:KEYN), the global leader in mobile and web cloud testing & monitoring, today announced that 21st Century Insurance is using Keynote Internet Testing Environment (KITE), Keynote Transaction Perspective®, and Keynote Performance Insights to ensure that customers nationwide receive uniformly high performance and availability from its 21st.com customer-facing website.

“Auto insurance is an extremely competitive marketplace, so providing an excellent customer experience on our site is critical. Keynote gives us peace of mind knowing that our site is available and performing well for our customers, regardless of their geographic location—and that if there’s a problem we’ll be alerted quickly,” said Aaron Shaffer, Web analytics manager at 21st Century. “We’ve also had the unexpected benefit of being able to understand the latency of third-party content on our site. If there’s a problem, we can identify it, inform the vendor, and remove their tag from our site until they get the problem fixed.”

21st Century uses KITE to develop test scripts and Transaction Perspective to simulate key business transactions at regular intervals from multiple geographic locations nationwide to monitor availability and performance on an ongoing basis. Keynote Performance Insights helps the company update their test measurements, interpret performance trends and optimize the site based on ongoing test data.

“For us, one of the biggest advantages of working with Keynote is that they not only provide monitoring products but also consulting services,” said Shaffer. “Keynote consultants enable us to improve our test scripts on an ongoing basis and provide insight into the data to better optimize our site for customers and prospects alike.”

“Many customers like 21st Century find that customer-facing websites are a critical sales and support channel. Excellent performance and availability of these sites from any customer location is critical to delivering the best possible customer experience,” said Vik Chaudhary, vice president of product management and corporate development at Keynote. “Keynote solutions were developed specifically to enable companies like 21st Century to optimize their site in order to deliver top-notch performance and quickly troubleshoot and fix any problems that may occur — regardless of whether the site problem is under the customer’s direct control or due to content being served by a third-party provider.”

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