Dex One Recognized For Excellence In Digital Marketing
Dex One was recognized during an awards ceremony at Eloqua Experience on Nov. 7, Eloqua's annual user conference. Winners were chosen across 20 unique categories from an impressive entry pool of more than 200 submissions.
Dex One was honored for its customer-centric, automated demand generation campaign that used the Eloqua platform. As a result the company:
- Compressed referral response times from a few days to one hour
- Positioned the company as "Findability Experts"
- Generated improved lead volume and conversion rates and increased the average sale per customer
“We’re proud of the cross-functional team at Dex One that drove this transformation,” said Tyler Gronbach, senior vice president of communications at Dex One. “We’re leveraging technology to respond to our customers more quickly and improve our lead volume, conversion rates, and revenue generated.”“Building a high performance revenue engine isn’t easy. Dex One implemented a lead nurture program that supports prospect conversions through all stages of the buyer’s journey,” said Joe Payne, CEO of Eloqua. “As a result of the campaign, conversion rates increased as did average deal size. For their exceptional efforts, Dex One is now a 2012 Markie winner in the Rookie of the Year category.” Learn more about Dex One’s winning “ How Findable Are You?” campaign, by going to http://markies.eloqua.com/honoree/dex-one-rookie-of-the-year/. ABOUT DEX ONE CORPORATION Dex One Corporation (NYSE: DEXO) is a leading marketing solutions provider helping local businesses and their customers connect wherever and whenever they choose to search. Building on its heritage of delivering print-based solutions, the company provides integrated products and services to help its clients establish their digital presence and generate leads. Dex One's locally based marketing experts offer a broad network of local marketing solutions including online, mobile and print search solutions, such as DexKnows.com. For more information, visit www.DexOne.com. ABOUT ELOQUA Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email firstname.lastname@example.org. SAFE HARBOR PROVISION Certain statements contained in this statement regarding Dex One Corporation's future operating results, performance, business plans, prospects, guidance and any other statements not constituting historical fact are "forward-looking statements" subject to the safe harbor created by the Private Securities Litigation Reform Act of 1995. All forward-looking statements reflect only Dex One Corporation's current beliefs and assumptions with respect to future business plans, prospects, decisions and results, and are based on information currently available to Dex One Corporation. Accordingly, the statements are subject to significant risks, uncertainties and contingencies, which could cause Dex One Corporation's actual operating results, performance or business plans or prospects to differ materially from those expressed in, or implied by, these statements.
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