Fisher ® Nuts announced today that it has entered into a partnership with Food Network’s Chef Alex Guarnaschelli, a regular judge on Chopped, as the Fisher Nuts new campaign spokesperson. Guarnaschelli, executive chef at Butter and The Darby in New York, will be sharing a variety of Fisher Nuts-inspired recipes and offering consumers tips for a ‘fresh twist’ on every day recipes throughout the year.
Fisher Nuts Launches Integrated Marketing Campaign With Chef Alex Guarnaschelli and Food Network (Photo: Business Wire)
“We are thrilled to take our marketing efforts to the next level with this exciting partnership,” says Howard Brandeisky, Vice President Global Marketing and Customer Solutions at John B. Sanfilippo & Son, Inc., the manufacturer and distributor of Fisher Nut products. “With nearly 70 percent of Food Network viewers shopping at our key retailers, we’re confident that with Chef Guarnaschelli’s culinary authority working together with Food Network’s audience reach, the campaign will help boost sales and elevate our brand.”
The new partnership aligns Fisher Nuts with a culinary expert, Chef Guarnaschelli, and with one of the nation’s top brands, Food Network. The program will offer a unique point of difference, positioning Fisher Nuts as a premier brand of recipe nuts with a convenient stand-up, re-sealable bag.
Kicking off this fall and running through the summer of 2013, in partnership with Blue Chip Marketing Worldwide, the Fisher Nuts Food Network campaign will feature a variety of marketing initiatives showcasing Chef Alex Guarnaschelli that include:
- Food Network magazine print ads
- Digital ads on various Scripps online properties, as well as an entire section of the Fisher Nuts website dedicated to Alex, her recipes and simple twist suggestions using Fisher Nuts
- “Cooking with Nuts” vignettes that will air on Food Network
- In-store signage
- A robust public relations campaign consisting of print, broadcast and social media initiatives