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Your Body Or Your Face - Your Thighs Or Your Eyes? Which Would You Choose To Improve?

IRVINE, Calif., Nov. 12, 2012 /PRNewswire/ -- When most American women aged 25 and up look in the mirror these days, most can find one or two things they would like to improve about their appearance.  In fact, according to a new survey of over 1,000 American women commissioned by Syneron Medical, the pioneer and market leader in body shaping technologies, fewer than one in ten women (8 percent) are very satisfied with their current appearance 1. So what improvements on the face or body ranked the highest on women's wish list today?  Seven in ten (70 percent) women admit they are most worried about developing a tummy bulge now and in the future (66 percent), as opposed to long reigning champion  - wrinkles and/or fine lines, now (50 percent), and in the future (57 percent) 2

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"It has been a long-held belief that a flawless complexion represents youth and beauty. With the rise of pop culture and the focus on shapely bodies, this perception has shifted beyond a perfect face to include the perfect body as well," said Tina Alster, M.D., board-certified dermatologist and director of the Washington Institute of Dermatologic Laser Surgery in Washington, D.C.  "Fortunately, most American women today are conditioned to believe that living a healthy lifestyle yields many rewards in appearance, both for the face and the body. But for many women, despite avoidance of carbs and regular exercise, there remain certain body areas that still trouble them.  Losing that last inch or two – from the muffin tops or saddle bags – can really boost a woman's confidence—that's where treatments like VelaShape® can help."

American women's perception of their bodies is a year round concern, in or out of clothes.  In fact, 73 percent of ladies admit that if they were to come into some money, they would be more likely to invest in a better body shape before a designer wardrobe 3.  "Having designed luxury apparel for women of all shapes and sizes for over thirty years, my designs accentuate a woman's best assets while minimizing flaws," says Rickie Freeman, founder and CEO of Teri Jon®, known for her collection of timeless curve-hugging special occasion dresses.  "Even the most beautiful gown won't make a difference if you're not confident in your own body."

Together VelaShape® and Rickie Freeman have partnered to introduce the Little Vela Dress (LVD) Campaign to empower women to feel confident in the most fashion forward wardrobe staple for the holidays: the little black dress.  "The Little Black Dress is so versatile, it can take you from a power breakfast through the day and into a night on the town with style," says Rickie.  "The Little Black Dress is a timeless style that appeals across many generations.  Today the LBD is often cut shorter and fits tighter. VelaShape® can help women love their bodies even more."

During the LVD campaign, VelaShape® will host a "Little Vela Dress Facebook Makeover Contest." Participants will be asked to take a picture of themselves in their own Little Black Dress and tell VelaShape® what areas of their body they love—and which ones they'd like to improve - to transform their LBD into the perfect LVD.

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