Mobile Promotions Market: Mobile Advertising And Interaction Industry Analysis For Consumer Enabled Product Authentication With Smart Phones
Major Points in the Table of Contents for the report "Mobile Advertising / Promotions and Consumer Enabled Product Authentication with Smart Phones" cover:
Executive Summary Report Structure Background Converging Technologies The Enlightened Packaging Converter / Printer Where The Money Goes - Marketing Communications Where The Money Goes - Counterfeiting Losses / Brand Protection Key Benefits Of Smart Phone Enabled Brand Enhancement Exploring Opportunities Shaping The Future Scope Of Report1. Introduction 2. Trends In Marketing Communications 3. Mobile Marketing / Advertising & Sales Promotions 4. Social Media Marketing 5. Retailing - In-store Shopping Vs Ecommerce 6. Consumer Enabled Product Authentication 7. Mobile Action Codes 8. Trends In Smart Phones & Other Mobile Devices 9. Implications For Packaging & Print Industries Appendices - Leading Companies
- Leading Companies - Smart Phone Enabled End User Authentication
- Leading Companies - Mass Serialisation Products / Coding Systems
- Leading Companies - Digital Watermarking & Covert Codes
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