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Mobile Promotions Market: Mobile Advertising And Interaction Industry Analysis For Consumer Enabled Product Authentication With Smart Phones

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Major Points in the Table of Contents for the report "Mobile Advertising / Promotions and Consumer Enabled Product Authentication with Smart Phones" cover:

 

Executive Summary     Report Structure     Background     Converging Technologies     The Enlightened Packaging Converter / Printer     Where The Money Goes - Marketing Communications     Where The Money Goes - Counterfeiting Losses / Brand Protection     Key Benefits Of Smart Phone Enabled Brand Enhancement     Exploring Opportunities     Shaping The Future     Scope Of Report

 

1. Introduction 2. Trends In Marketing Communications 3. Mobile Marketing / Advertising & Sales Promotions 4. Social Media Marketing 5. Retailing - In-store Shopping Vs Ecommerce 6. Consumer Enabled Product Authentication 7. Mobile Action Codes 8. Trends In Smart Phones & Other Mobile Devices 9. Implications For Packaging & Print Industries

Appendices - Leading Companies

  • Leading Companies - Smart Phone Enabled End User Authentication
  • Leading Companies - Mass Serialisation Products / Coding Systems
  • Leading Companies - Digital Watermarking & Covert Codes

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