This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Mobile Promotions Market: Mobile Advertising And Interaction Industry Analysis For Consumer Enabled Product Authentication With Smart Phones

• Online enables brand owners to engage 'interactively' with consumers (in stark contrast to the traditional one‐way emission of advertising messages of the old days). Add to this the 'analytics' capabilities that are available plus the potential of social media to make campaigns go 'viral'

• Consumer Enabled Product Authentication on the move

RETAILERS ‐ Major potential benefits exist here ‐ eCommerce has been drawing shoppers away from traditional retail stores:

• Retailers need to find ways to draw shoppers back - One way is to provide an experience that engages and gets the full attention of consumers

• The smart phone handset is the essential tool for accessing and viewing such 'additional content' with its enhanced experience - For example: To register purchases, guarantees and the like

CONSUMERS‐ New mobile marketing communications (advertising &sales promotion) techniques:

• Consumers will be able to receive clear advertising and sales promotion messages and to engage in special offers or competitions

• Consumers will be able to opt‐in (or opt‐out) of relevant material ‐ The overall amount of 'clutter' that an individual is subjected to will be reduced

• The consumer will also be empowered to carry out mobile product authentication on the move

THE DIGITAL PRINTING INDUSTRY - Many of the tools needed to for effective mobile action codes and also consumer enabled product authentication can be enhanced with sequential numbering or coding either encrypted or not - And digital printing is the key to achieving these requirements

EQUIPMENT PROVIDERS - From smart phone handset manufacturers to App developers, the broader and deeper the understanding of the different players in the industries involved and their respective needs the better.

The promise of being able to offer unlimited 'additional content' online ‐ that may be dynamic as well as static ‐ is simply a sensational opportunity for brand owners and marketers.

3 of 4

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs