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TheStreet Open House

Mobile Promotions Market: Mobile Advertising And Interaction Industry Analysis For Consumer Enabled Product Authentication With Smart Phones

• Laptop Pcs

In The Context Of This Report, The Primary Area Of Focus Is ' Smart Phones '.

Types Of Usage:

• Mobile Marketing (Advertising & Promotion)

• Product Authentication / Brand Protection.

Industries Being Impacted:

Supplier Groups Impacted:

• Packaging / Labels Converter Printers

• General Printing & Publishing Industries

• Suppliers Of Inks & Coatings

• Suppliers Of Digital Printing Equipment

• Suppliers Of Brand Protection Solutions

• Suppliers Of Digital Printing Solutions

• Suppliers Of Telephony & Networking Solutions

Other Groups Impacted:

• Brand Owners

• Retailers

• Consumers

Major Types Of Trigger

• Marker Based

• Location Based

Major Types Of Mobile Action Codes

The Major Types Of 'Mobile Action Code' Technologies:

• Printed 2d / Qr Code Systems

• Other Smart Phone Enabled Systems With Printed Codes

• Digital Watermarks Embedded In Print

• Other Smart Phone Enabled Systems - Not Printed

• Self Authenticating Systems

• Embedded Devices (Nfc)

• Hardware Devices

This report "Mobile Advertising / Promotions and Consumer Enabled Product Authentication with Smart Phones" may also help understand opportunities & threats for:

PACKAGING / LABEL CONVERTERS & PRINTERS

• Mobile Marketing Communications (advertising & sales promotions)

• Consumer Enabled Product Authentication on the move

BRAND OWNERS ‐ Huge expenditures are made annually by leading brand owners on marketing communications, still mostly on traditional methods but online and mobile are growing fast.

• Achieving novelty, freshness and interest is a key to success ‐ Traditional marketing methods risk becoming tired and uninteresting ‐ Consumers get bored quickly. It is a given that brand owners websites today are well conceived navigable, informative and attractive. But this is no longer enough - No brand owner can afford to be 'bland' on the internet - The online mobile world offers the platform to be highly innovative and to differentiate a brand from competition.

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