This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Mobile Promotions Market: Mobile Advertising And Interaction Industry Analysis For Consumer Enabled Product Authentication With Smart Phones

• Laptop Pcs

In The Context Of This Report, The Primary Area Of Focus Is ' Smart Phones '.

Types Of Usage:

• Mobile Marketing (Advertising & Promotion)

• Product Authentication / Brand Protection.

Industries Being Impacted:

Supplier Groups Impacted:

• Packaging / Labels Converter Printers

• General Printing & Publishing Industries

• Suppliers Of Inks & Coatings

• Suppliers Of Digital Printing Equipment

• Suppliers Of Brand Protection Solutions

• Suppliers Of Digital Printing Solutions

• Suppliers Of Telephony & Networking Solutions

Other Groups Impacted:

• Brand Owners

• Retailers

• Consumers

Major Types Of Trigger

• Marker Based

• Location Based

Major Types Of Mobile Action Codes

The Major Types Of 'Mobile Action Code' Technologies:

• Printed 2d / Qr Code Systems

• Other Smart Phone Enabled Systems With Printed Codes

• Digital Watermarks Embedded In Print

• Other Smart Phone Enabled Systems - Not Printed

• Self Authenticating Systems

• Embedded Devices (Nfc)

• Hardware Devices

This report "Mobile Advertising / Promotions and Consumer Enabled Product Authentication with Smart Phones" may also help understand opportunities & threats for:

PACKAGING / LABEL CONVERTERS & PRINTERS

• Mobile Marketing Communications (advertising & sales promotions)

• Consumer Enabled Product Authentication on the move

BRAND OWNERS ‐ Huge expenditures are made annually by leading brand owners on marketing communications, still mostly on traditional methods but online and mobile are growing fast.

• Achieving novelty, freshness and interest is a key to success ‐ Traditional marketing methods risk becoming tired and uninteresting ‐ Consumers get bored quickly. It is a given that brand owners websites today are well conceived navigable, informative and attractive. But this is no longer enough - No brand owner can afford to be 'bland' on the internet - The online mobile world offers the platform to be highly innovative and to differentiate a brand from competition.

2 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,138.71 +41.81 0.23%
S&P 500 2,098.68 +0.15 0.01%
NASDAQ 4,975.6640 +8.5230 0.17%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs