Mobile Promotions Market: Mobile Advertising And Interaction Industry Analysis For Consumer Enabled Product Authentication With Smart Phones
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In The Context Of This Report, The Primary Area Of Focus Is ' Smart Phones '.
Types Of Usage:
• Mobile Marketing (Advertising & Promotion)• Product Authentication / Brand Protection. Industries Being Impacted: Supplier Groups Impacted: • Packaging / Labels Converter Printers • General Printing & Publishing Industries • Suppliers Of Inks & Coatings • Suppliers Of Digital Printing Equipment • Suppliers Of Brand Protection Solutions • Suppliers Of Digital Printing Solutions • Suppliers Of Telephony & Networking Solutions Other Groups Impacted: • Brand Owners • Retailers • Consumers Major Types Of Trigger • Marker Based • Location Based Major Types Of Mobile Action Codes The Major Types Of 'Mobile Action Code' Technologies: • Printed 2d / Qr Code Systems • Other Smart Phone Enabled Systems With Printed Codes • Digital Watermarks Embedded In Print • Other Smart Phone Enabled Systems - Not Printed • Self Authenticating Systems • Embedded Devices (Nfc) • Hardware Devices This report "Mobile Advertising / Promotions and Consumer Enabled Product Authentication with Smart Phones" may also help understand opportunities & threats for: PACKAGING / LABEL CONVERTERS & PRINTERS • Mobile Marketing Communications (advertising & sales promotions) • Consumer Enabled Product Authentication on the move BRAND OWNERS ‐ Huge expenditures are made annually by leading brand owners on marketing communications, still mostly on traditional methods but online and mobile are growing fast. • Achieving novelty, freshness and interest is a key to success ‐ Traditional marketing methods risk becoming tired and uninteresting ‐ Consumers get bored quickly. It is a given that brand owners websites today are well conceived navigable, informative and attractive. But this is no longer enough - No brand owner can afford to be 'bland' on the internet - The online mobile world offers the platform to be highly innovative and to differentiate a brand from competition.
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