The television, bus sides, billboards, online banner ads and website were created by Minneapolis advertising agency Clarity Coverdale Fury. Information and campaign materials are available at www.stillaproblem.com, an interactive website designed to educate Minnesotans about the impact of tobacco on our youth, health and economy.
"We're expecting Minnesotans will be a bit shocked by the blunt messages in these new ads," said Jac Coverdale, Executive Creative Director, Clarity Coverdale Fury. "We're asking people to pay attention to how tobacco affects us all and really think about the problem."
About ClearWay Minnesota SM
ClearWay Minnesota is an independent, non-profit organization that improves the health of Minnesotans by reducing the harm caused by tobacco. ClearWay Minnesota serves Minnesota through its grant-making program, QUITPLAN® stop-smoking services and statewide outreach activities. It is funded with 3 percent of the state's 1998 tobacco settlement. For more information on ClearWay Minnesota or QUITPLAN Services, call 952-767-1400 or visit clearwaymn.org.SOURCE ClearWay Minnesota