Nov. 12, 2012
/PRNewswire/ -- ClearWay
has launched a new advertising campaign designed to inform Minnesotans that tobacco is still an urgent problem in our state. The campaign includes three 30-second TV commercials, a new website with interactive facts and information on tobacco's impact, plus online banner ads, bus sides and billboards. The ads are part of a continued push by ClearWay Minnesota to reduce tobacco's harm through education efforts and policy initiatives.
"We can't become complacent about the problem of tobacco in
, Chief Executive Officer of ClearWay Minnesota. "The tobacco industry spends more than
each year in
trying to addict our youth and keep people smoking. We need to remember that smoking kills more people than alcohol, murders, car accidents, AIDS, illegal drugs and suicide combined."
, approximately 625,000 adults still smoke, 77,000 youths use tobacco and the state loses 5,100 lives each year due to tobacco use. Meanwhile, the tobacco industry spends
annually to market its products nationwide, with
of that being spent in
The three new television ads will launch at different times beginning on
. The ads are intended to highlight the problem of tobacco and will show shocking images of tobacco's impact, especially on our youth. The campaign will direct viewers to
to find out more about the issue and solutions to help reduce tobacco's harm.
The new television ad, launching today, depicts youth being taken on the "ride of their lives" by a tobacco addiction roller coaster. The ad highlights the traditional marketing of tobacco to kids, but also illustrates how difficult it can be to break the cycle of addiction.
The new television ad, launching
January 7, 2013
, shows startling footage of a school bus full of junior high school kids smoking. The ad highlights the fact that despite knowing the health risks, 77,000
kids are current tobacco users.
The final television ad in the new campaign will launch in February and illustrates the economic cost of tobacco on all Minnesotans. In the spot, an official shows up at a home to collect
from each family member to pay for the nearly
in tobacco-related health care costs in
"We need to continue to educate Minnesotans about the impact of tobacco on our youth, our health and our economy," said Willoughby. "It's time to get serious about addressing this issue. Policies like smoke-free spaces, easily accessible cessation programs and increasing the price of tobacco are effective at helping current smokers quit and preventing youth from ever becoming addicted smokers."