eBay Inc. and AEG announced that they have signed an unprecedented global partnership to facilitate multiple venue sponsorships and technology integrations, designed to create a constantly evolving showcase of world-class digital technologies for the live event experience for fans across the world. A variety of eBay companies and initiatives will be included in elements of the multi-year partnership.
Beginning Q1 2013, StubHub will become the exclusive secondary ticketing solution for AEG venues and AXS Ticketing, the innovative ticketing platform launched by AEG in 2011. StubHub will also serve as the Official Secondary Partner of STAPLES Center, the 2012 Stanley Cup Champion LA Kings (NHL) and the LA Galaxy starting with the 2013-14 seasons for each franchise. Globally, the deal will look to integrate with a number of major venues across Europe as StubHub continues to expand internationally. Global commerce leader, PayPal, will become one of AXS Ticketing’s new methods of payment, providing to their fans in the United States and United Kingdom access to tens of thousands of events on any given day. AEG’s industry leading music merchandise company, BandMerch, will also begin to extend its rosters of over 135 artists to the eBay Marketplace. As the multi-year partnership continues, further integrations will take place between eBay Inc.’s portfolio of businesses and AEG’s collection of assets, which includes more than 100 of the world’s preeminent facilities.
“Technology is revolutionizing commerce, and eBay Inc. is working with leading companies around the world to use our platforms to bring innovative new experiences to consumers,” said Devin Wenig, president of eBay marketplaces. “Integrating our technology platforms with AEG is a natural fit for eBay Inc., and allows our companies to give fans nearly unprecedented access to the events, performers and athletes they love.”
“eBay is one of the most complete and well-rounded ecommerce and technology companies in the world and pairing our combined capabilities and global reach is an exciting opportunity” said Tim Leiweke, president and CEO, AEG. “This partnership will help bring even deeper digital resources and online marketing reach to the AXS Ticketing platform and will allow us to continue to transform the live event fan experience.”