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TheStreet Open House

Banks Target The 'unbanked' With Prepaid Cards

Although a significant number of banks still do not offer prepaid cards, that number may change as more financial institutions explore this option. According to the study, the more banks had investigated prepaid cards, the more likely they were to report satisfaction with them.

As banks look to tap into the market of unbanked consumers, as well as provide flexible payment options to current customers, prepaid cards may offer an attractive option for consumers and institutions alike. The result may be more prepaid cards coming to a bank near you.

Whether these cards appeal to you, however, may relate to how happy you are with your checking account. If you are diligent in maintaining your financial records and value the perks of a good checking account, the lure of the prepaid card may be lost on you.

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