SALT LAKE CITY
Nov. 9, 2012
/PRNewswire/ -- A quick look at the home page of Inman News reveals that real estate agents are not strangers to internet marketing. But, as in many industries today, the proliferation of new online tools and changing channels makes it difficult for real estate agents to achieve results. That's the reason Inside Real Estate launched its new website on Wednesday,
, and it's the message the company is carrying with it to NAR's Realtors Conference and Expo this week in
With the launch of IREWebsites.com, Inside Real Estate introduces a "proven online real estate marketing formula," a tested system for acquiring home buyer and seller leads online. "We've spent a lot of time perfecting this offering, and our agents are seeing phenomenal results," says
, IRE founder and CEO.
Inside Real Estate began as a platform provider, offering real estate agents an all-in-one platform for generating and managing online real estate leads. The solution includes an IDX-enabled website, a blogging platform, social media integration and a lead management system. "We learned early that agents weren't taking advantage of all the system had to offer. They weren't leveraging advanced blogging, SEO and social media features that can drive real results online," says Skousen.
The company discovered that the average real estate agent didn't have time to learn and apply some of the system's most powerful features. So Inside Real Estate began building out its own in-house marketing team that would do the work for its clients. The team consists of experts in online real estate marketing, covering all the basic skill-sets: copywriting, online PR, search engine optimization, social media marketing and lead management. "What we offer is not simply support for software," Skousen says, "It's a virtual online marketing team comprised of experts who understand how to reach and engage with home buyers and sellers online."