Ballantyne Strong, Inc.
(NYSE MKT: BTN), a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment, today announced that its Strong Entertainment Lighting division has been contracted to design and produce the world’s first high-powered LED beacon light using the Company’s unique and proprietary
LED ‘Solutions’ brand technology
. The one-of-a-kind custom beacon will be housed in the uppermost section of the
World Trade Center’s (WTC)
antenna structure, currently under construction in New York City’s financial district, adjacent to ‘Ground Zero.’
Ballantyne Strong President and CEO Gary L. Cavey stated, “This very important agreement to outfit the World Trade Center is an honor and a testament to Ballantyne’ s long and prolific history in the lighting business, which dates back to the 1970s. In addition to originating the live entertainment industry standard, our Super Trouper followspot brand, throughout the years we have also provided unique lighting solutions for diverse locations and architectural challenges including NASA’s Space Shuttle program, Disney World’s Pleasure Island resort, and the Beacon light atop the iconic pyramid-shaped Luxor Hotel and Casino in Las Vegas. We believe there is a significant, as yet untapped opportunity, to reinvigorate our lighting business, a diamond-in-the-rough’ that we as an organization have not leveraged in recent years. The prestigious WTC beacon and antenna contract clearly demonstrates that we are back on the right track and Strong Entertainment Lighting will continue its expanding focus on outdoor and architectural lighting growth opportunities.”
The WTC beacon will produce more than 288,000 lumens of LED light output that will project two horizontal beams of light into the New York City skyline to memorialize the tallest building in North America, which will be 1,776 feet tall upon completion. Additionally, Strong is also providing the architectural accent lighting for the 547 foot antenna on the WTC using three different types of custom-made Solutions 650 RGBW LED fixtures. These custom fixtures, when not being used for everyday use in white light, will allow the WTC to color the highest part of its antenna to commemorate holiday occasions and special events.