The report is available free of charge at www.biakelsey.com/mobilereport.asp.About the StudyIn August and September of 2012, BIA/Kelsey and dotMobi conducted 11 phone interviews with leading directory publishers in the U.S., Canada, France, Italy, Israel and Australia. On each call, a detailed interview schema was used to extract an understanding of the opportunities the mobile web presents for directory publishers and their customers. The goal of the research was to develop an overall strategic and tactical view of how this dynamic segment is being viewed by global publishers, rather than focus on specific companies. More details are available at: www.biakelsey.com/mobilereport.asp.
Majority Of Directory Publishers See Mobile As Important Revenue Stream Over Next Three Years
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