Majority Of Directory Publishers See Mobile As Important Revenue Stream Over Next Three Years
The report is available free of charge at www.biakelsey.com/mobilereport.asp.
About the StudyIn August and September of 2012, BIA/Kelsey and dotMobi conducted 11 phone interviews with leading directory publishers in the U.S., Canada, France, Italy, Israel and Australia. On each call, a detailed interview schema was used to extract an understanding of the opportunities the mobile web presents for directory publishers and their customers. The goal of the research was to develop an overall strategic and tactical view of how this dynamic segment is being viewed by global publishers, rather than focus on specific companies. More details are available at: www.biakelsey.com/mobilereport.asp.
About dotMobiHeadquartered in Dublin, dotMobi — a wholly owned subsidiary of Afilias Limited — is a worldwide leader in enabling the development and discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile devices with speed, accuracy and relevant content. Visit http://dotMobi.mobi for more information on .MOBI domains and all dotMobi services, including DeviceAtlas and the goMobi mobile website publishing solution. For more information, please visit: http://gomobi.info/.
About BIA/Kelsey BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983, BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com, on the company's Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook ( http://www.facebook.com/biakelsey).SOURCE BIA/Kelsey
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