Gluten-Free Foods And Beverages In The U.S., 4th Edition
Figure 7-3: Gluten-Free Food Products: Motivations for Purchase/Use, August 2012 (percent agreeing)
More Than One-Third Consider GF Healthier
Over One-Quarter Use GF Products for Weight Management
One in Five GF Consumers Equate Gluten-Free With Low-CarbNearly One in Five Say GF Means Higher Quality 15%+ of GF Consumers Are Compelled by Prevention or Treatment . About Four in 10 Are Incidental GF Consumers Table 7-1: Gluten-Free Food Consumers: Opinions and Shopping Behaviors, 2010 vs. 2012 (percent agreeing) Figure 7-4: Gluten-Free Food Consumers: Satisfaction With Product Quality, August 2012 (percent) Weight Management Motivates Women, Quality Motivates Men Table 7-2: Gluten-Free Food Products: Motivations for Purchase/Use:Male vs. Female, August 2012 (percent agreeing) GF Consumers Revise Their 2010 Shopping Lists Figure 7-5: Gluten-Free Food Products: Types Purchased in the Past Three Months, August 2012 (percent) A Majority of GF Consumers Purchase Grain-Based Foods Purchase Rate of Prepared Foods Drops Purchasing Patterns by Gender Table 7-3: Gluten-Free Food Products: Types Purchased in the Past Three Months, Male vs. Female, August 2012 (percent) Walmart, Supermarket Chains Preferred Retail Destinations for GF Figure 7-6: Gluten-Free Food Products: Consumer Retail Channel Preferences, August 2012 (percent) What Do GF Consumers Want? While Product Quality Has Improved, Cravings Linger Figure 7-7: Gluten-Free Food Products: Overall Consumers' Perceptions and Opinions, August 2012 (percent agreeing) Shoppers Balk at Premium Price Points GF Product Mix Exhibits More Variety — But Not Enough GF Consumers Want What All Consumers Want Table 7-4: Five Steps From Diagnosis to Determination Steps From Diagnosis to Determination The Consumer of Targeted Health and Wellness Foods Note on Packaged Facts Survey Data 3 in 4 Shoppers at Least Occasionally Buy Targeted Health and Wellness Foods Figure 7-8: Frequency of Purchasing Grocery Products Because of
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