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Gluten-Free Foods And Beverages In The U.S., 4th Edition

Figure 7-3: Gluten-Free Food Products: Motivations for Purchase/Use, August 2012 (percent agreeing)

More Than One-Third Consider GF Healthier

Over One-Quarter Use GF Products for Weight Management

One in Five GF Consumers Equate Gluten-Free With Low-Carb

Nearly One in Five Say GF Means Higher Quality

15%+ of GF Consumers Are Compelled by Prevention or Treatment .

About Four in 10 Are Incidental GF Consumers

Table 7-1: Gluten-Free Food Consumers: Opinions and Shopping Behaviors, 2010 vs. 2012 (percent agreeing)

Figure 7-4: Gluten-Free Food Consumers: Satisfaction With Product Quality, August 2012 (percent)

Weight Management Motivates Women, Quality Motivates Men

Table 7-2: Gluten-Free Food Products: Motivations for Purchase/Use:Male vs. Female, August 2012 (percent agreeing)

GF Consumers Revise Their 2010 Shopping Lists

Figure 7-5: Gluten-Free Food Products: Types Purchased in the Past Three Months, August 2012 (percent)

A Majority of GF Consumers Purchase Grain-Based Foods

Purchase Rate of Prepared Foods Drops

Purchasing Patterns by Gender

Table 7-3: Gluten-Free Food Products: Types Purchased in the Past Three Months, Male vs. Female, August 2012 (percent)

Walmart, Supermarket Chains Preferred Retail Destinations for GF

Figure 7-6: Gluten-Free Food Products: Consumer Retail Channel Preferences, August 2012 (percent)

What Do GF Consumers Want?

While Product Quality Has Improved, Cravings Linger

Figure 7-7: Gluten-Free Food Products: Overall Consumers'

Perceptions and Opinions, August 2012 (percent agreeing)

Shoppers Balk at Premium Price Points

GF Product Mix Exhibits More Variety — But Not Enough

GF Consumers Want What All Consumers Want

Table 7-4: Five Steps From Diagnosis to Determination Steps From Diagnosis to Determination

The Consumer of Targeted Health and Wellness Foods

Note on Packaged Facts Survey Data

3 in 4 Shoppers at Least Occasionally Buy Targeted Health and Wellness Foods

Figure 7-8: Frequency of Purchasing Grocery Products Because of

8 of 9

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