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Gluten-Free Foods And Beverages In The U.S., 4th Edition

GF-Only Marketers Account for Majority of Baked Goods Introductions

Table 6-4: Leaders in Gluten-Free Product Introductions by Selected

Categories and Type of Marketer, 2011-2012 (Number of Individual Products)

GF-Only Marketers Focus on Grain-Based Foods

Table 6-5: Dedicated Marketers' Gluten-Free Product Introductions by Category, 2011-2012 (Percent Share of Product Announcements)

Table 6-6: Dedicated Marketers' Gluten-Free Product Introductions by Category, 2011-2012 (Percent Share of Individual Products)

Cereal, Shelf-Stable Meals Lead Introductions by Committed Marketers

Table 6-7: Committed Marketers' Gluten-Free Product Introductions by

Category, 2011-2012 (Percent Share of Product Announcements)

Table 6-8: Committed Marketers' Gluten-Free Product Introductions by Category, 2011-2012 (Percent Share of Individual Products)

Over One-Fourth of Introductions from Accommodating Marketers Are Beverages

Table 6-9: Accommodating Marketers' Gluten-Free Product Introductions by Category, 2011-2012 (Percent Share of Product Announcements)

Table 6-10: Accommodating Marketers' Gluten-Free Product Introductions by Category, 2011-2012 (Percent Share of Individual Products)

Product Trends: Features

Note on Product Trend Analysis

"I'll Have What She's Having"

Flavors Even a Foodie Could Love

Table 6-11: Selected New Gluten-Free Products: Flavor Innovations

Instant Gratification: Gluten-Free Convenience

Table 6-12: Selected New Gluten-Free Products: Convenience Foods

Good, And Good For You!

Blast From the Past: Ancient Grains Deliver Flavor, Variety,Nutrition

Table 6-13: Selected New Gluten-Free Products: Ancient Grains

Table 6-14: Nutritional Value of Amaranth vs. Other Grains (Value per 100 Grams)

Your One and Only

Table 6-15: Selected New Gluten-Free Products: Trailblazers

Products Sport Punchier Packaging

Figure 6-3: Domata Living Flour's New Packaging

Figure 6-4: Rudi's Gluten-Free Bakery's New Packaging

Chapter 7: Consumer Opinions and Behaviors

Key Points

Methodology

The Gluten-Free Consumer

Share of Consumers Buying GF Foods Inches Up to 18%

Figure 7-1: Gluten-Free Food Products: Usage Rates, 2010 vs. 2012 (percent)

The Overwhelming Majority of GF Consumers Are Buying More

Figure 7-2: Gluten-Free Food Consumers: Changing Usage Rates, August 2012 (percent)

Choice, Not Necessity, Drives Usage

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