Purchase share leadership goes to . . .
Table 6-10: U.S. Adult Gift Card Purchases: Dollar Value Share by Segment, 2010-2012
Gift card usage penetration stabilizes
Table 6-11: Consumer Payment Card Usage Trending: By Type, 2010-2012Gift card usage trending by retail distribution segment Table 6-12: Gift Card Usage Trending: By Retailer Type, 2010-2012 Chapter 7: Food Gifting Manufacturers & Retailers Chocolate The Hershey Company Tis the season . . . Sales on the upswing Table 7-2: The Hershey Company: Selected Sales Metrics, 2006-2011 Product price increase Pouring money into advertising Brands receiving support Trade promotion activity Hershey's retail customer base Table 7-3: Hershey's Sales by Channel, 2011 Product overview New product introductions Lindt & Sprungli AG Company overview Products New products Seasonal confectioneries Other Chocolate Products Mars Inc. Products Marketing Russell Stover Company overview Products New products Marketing Whitman's Turns 100 Television advertising Valentine's Day Easter Build-a-Box Novelty Gifts Floral 1-800-FLOWERS.COM Company overview Product and distribution focus Sales performance Company strategy 1-800-FLOWERS.COM is doing well in the face of a recession Technology makes paying easier Strategic partnerships FTD Company overview Consumer floral and gift mass marketing Floral network services Planned FTD spinoff Table 7-5: FTD Revenue, Orders & Order Value, 2009-2011 New collections FTD College Rose Collection expanded Program expands gifting occasions Jane Seymour Silk Botanicals by FTD Collection provide floral alternative Program targets weddings, holiday gift giving, and year-round home décor Specialty Foods Candy Bouquet Company overview Company strategy New owners are making changes Dean & DeLuca Company overview Food gifts and other products Edible Arrangements Company overview