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Food Gifting In The U.S., 3rd Edition

Purchase share leadership goes to . . .

Table 6-10: U.S. Adult Gift Card Purchases: Dollar Value Share by Segment, 2010-2012

Gift card usage penetration stabilizes

Table 6-11: Consumer Payment Card Usage Trending: By Type, 2010-2012

Gift card usage trending by retail distribution segment

Table 6-12: Gift Card Usage Trending: By Retailer Type, 2010-2012

Chapter 7: Food Gifting Manufacturers & Retailers


The Hershey Company

Tis the season . . .

Sales on the upswing

Table 7-2: The Hershey Company: Selected Sales Metrics, 2006-2011

Product price increase

Pouring money into advertising

Brands receiving support

Trade promotion activity

Hershey's retail customer base

Table 7-3: Hershey's Sales by Channel, 2011

Product overview

New product introductions

Lindt & Sprungli AG

Company overview


New products

Seasonal confectioneries

Other Chocolate Products

Mars Inc.



Russell Stover

Company overview


New products


Whitman's Turns 100

Television advertising

Valentine's Day



Novelty Gifts



Company overview

Product and distribution focus

Sales performance

Company strategy

1-800-FLOWERS.COM is doing well in the face of a recession

Technology makes paying easier

Strategic partnerships


Company overview

Consumer floral and gift mass marketing

Floral network services

Planned FTD spinoff

Table 7-5: FTD Revenue, Orders & Order Value, 2009-2011

New collections

FTD College Rose Collection expanded

Program expands gifting occasions

Jane Seymour Silk Botanicals by FTD Collection provide floral alternative

Program targets weddings, holiday gift giving, and year-round home décor

Specialty Foods

Candy Bouquet

Company overview

Company strategy

New owners are making changes

Dean & DeLuca

Company overview

Food gifts and other products

Edible Arrangements

Company overview

9 of 10

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