Food Gifting In The U.S., 3rd Edition
Table 5-11: Specialty Food Gift Purchase Locations in Past 12 Months: By Age, 2012
Chapter 6: Why We Don't Buy Specialty Food Gifts
We know you exist; now, prove you have sufficient valueHelp us feel more confident about how our choice will match our recipient Assuage our food fears & offer more healthful food gifts Convince us that gift cards and cash are thoughtless and one-dimensional Know thy enemy: trending gift card metrics Introduction Reasons for not buying food gifts Knowledge of food gifts versus food gift value Knowledge about recipient Food fears & food health Alternative gifts Table 6-1: Reasons for Not Buying Food Gifts, 2010 vs. 2012 Reasons for not buying food gifts: all consumers versus food gifters Table 6-2: Reasons for Not Buying Food Gifts: All Consumers vs. Food Gifters, 2012 Gender analysis Table 6-3: Reasons for Not Buying Food Gifts: Food Gifters vs. non-Food Gifters: By Gender, 2012 Age analysis: 18-24s, 25-34s & 35-44s Table 6-5: Reasons for Not Buying Food Gifts: Food Gifters vs. non-Food Gifters: By 18-44 Age Brackets, 2012 Age analysis: 45-54s, 55-64s & 65+s Table 6-6: Reasons for Not Buying Food Gifts: Food Gifters vs. non-Food Gifters, by 45 and Over Age Brackets, 2012 HH income analysis Table 6-7: Reasons for Not Buying Food Gifts: Food Gifters vs. non-Food Gifters, by Household Income, 2012 Regional analysis Table 6-8: Reasons for Not Buying Food Gifts: Food Gifters vs. non-Food Gifters, by Region, 2012 Gift Card Competition Positive holiday spending trend Purchase spend trends Durbin Amendment and CARD Act Reg E dormancy, inactivity and service fees Gift card usage & spending trends Gift card purchase share segmentation Table 6-9: U.S. Adult Gift Card Purchases: Dollar Value by Segment, 2010-2012
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