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Food Gifting In The U.S., 3rd Edition

Table 5-11: Specialty Food Gift Purchase Locations in Past 12 Months: By Age, 2012

Chapter 6: Why We Don't Buy Specialty Food Gifts

Summary analysis

We know you exist; now, prove you have sufficient value

Help us feel more confident about how our choice will match our recipient

Assuage our food fears & offer more healthful food gifts

Convince us that gift cards and cash are thoughtless and one-dimensional

Know thy enemy: trending gift card metrics


Reasons for not buying food gifts

Knowledge of food gifts versus food gift value

Knowledge about recipient

Food fears & food health

Alternative gifts

Table 6-1: Reasons for Not Buying Food Gifts, 2010 vs. 2012

Reasons for not buying food gifts: all consumers versus food gifters

Table 6-2: Reasons for Not Buying Food Gifts: All Consumers vs. Food Gifters, 2012

Gender analysis

Table 6-3: Reasons for Not Buying Food Gifts: Food Gifters vs. non-Food Gifters: By Gender, 2012

Age analysis: 18-24s, 25-34s & 35-44s

Table 6-5: Reasons for Not Buying Food Gifts: Food Gifters vs. non-Food Gifters:

By 18-44 Age Brackets, 2012

Age analysis: 45-54s, 55-64s & 65+s

Table 6-6: Reasons for Not Buying Food Gifts:

Food Gifters vs. non-Food Gifters,

by 45 and Over Age Brackets, 2012

HH income analysis

Table 6-7: Reasons for Not Buying Food Gifts: Food Gifters vs. non-Food Gifters, by Household Income, 2012

Regional analysis

Table 6-8: Reasons for Not Buying Food Gifts: Food Gifters vs. non-Food Gifters, by Region, 2012

Gift Card Competition

Positive holiday spending trend

Purchase spend trends

Durbin Amendment and CARD Act

Reg E dormancy, inactivity and service fees

Gift card usage & spending trends

Gift card purchase share segmentation

Table 6-9: U.S. Adult Gift Card Purchases: Dollar Value by Segment, 2010-2012

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