This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Food Gifting In The U.S., 3rd Edition

Reasons for buying specialty food gifts

Gifts intended to convey an emotional expression: food gift recipient enjoyment matters

Why buy food gift unless the recipient views it as a special, a splurge?

Recipients may not need a food gift—but that doesn't mean they wouldn't want one

Utility plays a role

Convenience and value also relevant, with a twist

Food gifts aren't cheap!

Rationales becoming more prevalent over time

Internet playing a role?

Table 5-1: Reasons for Purchasing Food Gifts, 2010 vs. 2012

Women: gift should be uncommon purchase and should fill want vs. need

Table 5-2: Reasons for Purchasing Food Gifts: By Gender, 2012

Attributes sought when purchasing food gifts

Quality and appearance prevalently sought

Trust and food health also relevant

Product variety, distinctiveness & special meaning vs. value

Shipping and online availability

Table 5-3: Attributes Sought When Purchasing Food Gifts, 2010 vs. 2012

Gender & the issue of thought put into the gift

Table 5-4: Attributes Sought When Purchasing Food Gifts: By Gender, 2012

With age comes wider desire for quality, product variety . . . and online availability?

Table 5-5: Attributes Sought When Purchasing Food Gifts: By Age, 2012

HH income analysis

Table 5-6: Attributes Sought When Purchasing Food Gifts: By Household Income, 2012

Specialty food gift purchase sources

Holding ground

Table 5-7: Specialty Food Gift Purchase Locations in Past 12 Months, 2010 vs. 2012

Similar food gift purchase incidence by gender at many retailers: please explain!

Table 5-8: Specialty Food Gift Purchase Locations in Past 12 Months: By Gender, 2012

Shopping context: women garner higher shopping share across retail segments

Table 5-9: Retailer Brand Shopping in Past 4 Weeks:

Usage Share by Gender, 2012

Age analysis

Table 5-10: Specialty Food Gift Purchase Locations in Past 12 Months: By Age, 2012

HH income analysis

7 of 10

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs