This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Food Gifting In The U.S., 3rd Edition

Reasons for buying specialty food gifts

Gifts intended to convey an emotional expression: food gift recipient enjoyment matters

Why buy food gift unless the recipient views it as a special, a splurge?

Recipients may not need a food gift—but that doesn't mean they wouldn't want one

Utility plays a role

Convenience and value also relevant, with a twist

Food gifts aren't cheap!

Rationales becoming more prevalent over time

Internet playing a role?

Table 5-1: Reasons for Purchasing Food Gifts, 2010 vs. 2012

Women: gift should be uncommon purchase and should fill want vs. need

Table 5-2: Reasons for Purchasing Food Gifts: By Gender, 2012

Attributes sought when purchasing food gifts

Quality and appearance prevalently sought

Trust and food health also relevant

Product variety, distinctiveness & special meaning vs. value

Shipping and online availability

Table 5-3: Attributes Sought When Purchasing Food Gifts, 2010 vs. 2012

Gender & the issue of thought put into the gift

Table 5-4: Attributes Sought When Purchasing Food Gifts: By Gender, 2012

With age comes wider desire for quality, product variety . . . and online availability?

Table 5-5: Attributes Sought When Purchasing Food Gifts: By Age, 2012

HH income analysis

Table 5-6: Attributes Sought When Purchasing Food Gifts: By Household Income, 2012

Specialty food gift purchase sources

Holding ground

Table 5-7: Specialty Food Gift Purchase Locations in Past 12 Months, 2010 vs. 2012

Similar food gift purchase incidence by gender at many retailers: please explain!

Table 5-8: Specialty Food Gift Purchase Locations in Past 12 Months: By Gender, 2012

Shopping context: women garner higher shopping share across retail segments

Table 5-9: Retailer Brand Shopping in Past 4 Weeks:

Usage Share by Gender, 2012

Age analysis

Table 5-10: Specialty Food Gift Purchase Locations in Past 12 Months: By Age, 2012

HH income analysis

7 of 10

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.99 0.00%
FB $102.01 0.00%
GOOG $682.40 0.00%
TSLA $151.04 0.00%
YHOO $27.04 0.00%


Chart of I:DJI
DOW 15,973.84 +313.66 2.00%
S&P 500 1,864.78 +35.70 1.95%
NASDAQ 4,337.5120 +70.6750 1.66%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs