Food Gifting In The U.S., 3rd Edition
Consumer survey context
Food gifting special occasions
EasterSpend categories Spend locations Online growth Valentine's Day Spend categories Spend locations Online growth Graduation More than 6 million food gifting opportunities annually Postsecondary opportunity Table 4-1: Graduation and Degree Opportunity, 2007-08 to 2011-12 HH income levels support food gifting spend Table 4-2: Graduations in Past 12 Months: Key Demographics, 2012 Weddings Wedding rate significantly declines Graph 4-1: Marriages and Marriage Rate, 2000-2009 More than 2 million weddings—and more than 275 million wedding guests Table 4-3: Marriages in Past 12 Months: Key Demographics, 2012 Anniversaries 121 million married adults to target Table 4-4: Married Adults: Key Demographics, 2012 Mother's Day and Father's Day Table 4-5: Graduations in Past 12 Months: Key Demographics, 2012 Occasions for purchasing specialty food gifts: consumer survey analysis Food gifting less prevalent for Valentine's Day, Thanksgiving & Easter Table 4-6: Occasions for Purchasing Specialty Food Gifts, 2010 vs. 2012 Winter holidays food gift purchase share Table 4-7: Occasions for Purchasing Specialty Food Gifts, with Population Estimates, 2012 Gender: a close call Table 4-8: Occasions for Purchasing Specialty Food Gifts: By Gender, 2010/2012 Age: winter holidays a key exception Table 4-9: Occasions For Purchasing Specialty Food Gifts: By Age, 2010/2012 HH income and food-centric occasion connection Table 4-10: Occasions for Purchasing Specialty Food Gifts: By Household Income, 2010/2012 Chapter 5: Food Gifting Purchase Rationales, Attributes & Retail Distribution Summary analysis Intangible reasons Tangible attributes Utility, convenience & value We don't buy them because they're cheap! Reaching women Harness the internet to reach older food gifters Specialty food gift purchase sources holding ground
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