Food Gifting In The U.S., 3rd Edition
Mom, yes; Dad, not so much
What are friends for?
Males big food gifters for spouse/significant other & mom; females drive purchases for others
Table 3-12: Recipients of Food Gifts by Gender of Food Gifter, 2012Mom, dad and siblings popular recipients among younger givers Table 3-13: Recipients of Food Gifts by Age of Food Gifter, 2012 Higher income tied to wider food gift recipient distribution beyond family Table 3-14: Recipients of Food Gifts by Household Income of Food Gifter, 2012 Number of food gifting purchase recipients Moderate usage frequency provides growth opportunity Table 3-15: Food Gift Purchasers: Number of Gift Recipients per Year, 2010 vs. 2012 The good news Better news ahead, with just a bit of higher-frequency purchase conversion? Table 3-16: Food Gift Purchasers: Gift Recipient Hypothetical, 2010-2012-2014 Gender analysis demonstrates need to increase purchase frequency among men and women Table 3-17: Number of Gift Recipients per Year by Gender of Food Gifter, 2012 Explore additional food gifting occasions for 18-34s Table 3-18: Number of Gift Recipients per Year by Age of Food Gifter, 2012 Enhance value proposition among lower-income consumers Table 3-19: Number of Gift Recipients per Year by Household Income of Food Gifter, 2012 Purchasing Food Gifts for Self Better to give to self than to others! Everyday use helps tip the scale Table 3-20: Types of Food Gifts Purchased for Self, 2010 vs. 2012 Do not overlook men's role in food self-gifting Table 3-21: Types of Food Gifts Purchased for Self: By Gender, 2012 Age Table 3-22: Types of Food Gifts Purchased for Self: By Age, 2012 HH income Table 3-23: Types of Food Gifts Purchased for Self: By Household Income, 2012 Chapter 4: Consumer Food Gifting Occasions Summary analysis How important is each occasion?
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