Food Gifting In The U.S., 3rd Edition
Sweet spot stays at $20 to $29, but spend per gift trends upward
Table 3-2: Food Gift Purchasers: Spend per Gift, 2010 vs. 2012
Food gifting heavily reliant on $100K+ households, which generate 51% of spend
Graph 3-3: Food Gifting Market: Consumer Dollar Share by Household Income, 2011And higher spend per gift Table 3-3: Food Gift Purchasers: Spend per Gift by Household Income, 2012 Household growth trends skew toward high-income brackets, driving food gifting sales Graph 3-4: Household Growth by Household Income Bracket, 2007-2011 Household income trends also favor food gifting market Graph 3-5: Household Income Growth by Household Income Bracket, 2007-2011 Race/ethnicity spend analysis suggests low dollar share contribution among non-whites Graph 3-6: Food Gifting Market: Dollar Share by Race/Ethnicity, 2011 Household growth trends suggest need to market to non-whites more aggressively Graph 3-7: Household Growth by Race/Ethnicity, 2007-2011 Black and Hispanic household income growth suggests increased opportunity Graph 3-8: Household Income Growth by Race/Ethnicity, 2007-2011 A contradiction arises Significant regional variation Table 3-6: Food Gift Purchasers: Spend per Gift by Household Income, 2012 Purchasing Food Gifts for Others Types of food gifts purchased Boxed chocolates/candies remain on top Gifting accounts for 15% of premium chocolate purchases But 2010-2012 purchase incidence gains among other food gifts more pronounced Table 3-7: Types of Food Gifts Purchased for Others, 2010 vs. 2012 Age Table 3-8: Types of Food Gifts Purchased for Others by Age of Food Gifter, 2012 HH income makes a difference in choice of food gift Regional favorites Table 3-9: Types of Food Gifts Purchased for Others by Household Income of Food Gifter, 2012 Table 3-10: Types of Food Gifts Purchased for Others by Household Income of Food Gifter, 2012 Who are food gift recipients? Spouse/significant other at top of list
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