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Food Gifting In The U.S., 3rd Edition

But presentation and quality appearance has its merits

Top marketers: gift boxes

Russell Stover maintains lead

Table 2-2: Top Marketers of Gift Box Chocolates, 2012

Top marketers: Christmas chocolate

Table 2-3: Top Marketers of Seasonal Chocolate Christmas Candy, 2012

Fast growers

Table 2-4: 15 Fastest-Growing Seasonal Chocolate Christmas Candy Brand Lines, 2012

Top marketers: Easter chocolate

Hershey maintains Easter seasonal chocolate lead

Table 2-5: Top Marketers of Seasonal Chocolate Easter Candy, 2012

Fast growers

Table 2-6: 18 Fastest-Growing Seasonal Chocolate Easter Candy Brand Lines, 2012

Top marketers: Valentine's Day chocolate

Table 2-7: Top Marketers of Seasonal Chocolate Valentine's Day Candy, 2012

Fast growers

Table 2-8: 18 Fastest-Growing Seasonal Chocolate Valentine's Day Candy Brand Lines, 2012

Chapter 3: Food Gifting Purchaser, Gift Type, Gift Spend & Recipient Analysis

Summary analysis

Food gifting becoming more prevalent

Thank you, discretionary income gain

Food gift sweet spot stays the same, but 2010-2012 spend per gift trends upward

Thank you, higher-income consumers

Hispanic and black consumers overlooked? Or not interested?

Boxed chocolates/candies remain most widely purchased food gift

But other choices gathering steam

Food gift purchase recipient analysis reveals opportunities

The male angle

The usage frequency angle

The income angle

Food gifting on the rise

Table 3-1: Food Gifting: Purchasing for Self, Purchasing for Others & Receiving as Gift,

2010 vs. 2012

Buoyed by rise in per capita disposable income

Graph 3-1: Consumer Per Capita Disposable Income, Real and Adjusted, with Population

Change, Q2 2007-Q2 2012

Household net worth and disposable personal income up; household debt down

Graph 3-2: Household Debt-to-DPI & Household Debt-to-Net Worth Ratios,

Annual Change and Cumulative Change, 2007-Q2 2012

Food Gift Purchasers

Gift spending

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