Food Gifting In The U.S., 3rd Edition
Report Scope
Report summary
Food Gifting Market Size
Details on chocolate
Gift boxed chocolate Christmas chocolate Easter seasonal chocolate Valentine's Day chocolate Summary analysis Food Gifting Purchaser, Gift Type, Gift Spend & Recipient Analysis Summary analysis Food gifting becoming more prevalent Thank you, discretionary income gain Food gift sweet spot stays the same, but 2010-2012 spend per gift trends upward Thank you, higher-income consumers Hispanic and black consumers overlooked? Or not interested? Boxed chocolates/candies remain most widely purchased food gift But other choices gathering steam Food gift purchase recipient analysis reveals opportunities Consumer Food Gifting Occasions Summary analysis How important is each occasion? Consumer survey context Food Gifting Purchase Rationales, Attributes Sought & Retail Distribution Summary analysis Intangible reasons Tangible attributes Utility, convenience & value We don't buy them because they're cheap! Increasing women's market participation Harness the internet to reach older food gifters Specialty food gift purchase sources holding ground Why We Don't Buy Specialty Food Gifts Summary analysis We know you exist; now, prove you have sufficient value Help us feel more confident about how our choice will match our recipient Assuage our food fears & offer more healthful food gifts Convince us that gift cards and cash are thoughtless and one-dimensional Know thy enemy: trending gift card metrics Food Gifting Manufacturers & Retailers Chapter 2: Market Size and Forecast Summary analysis Food gifting market Details on chocolate Gift boxed chocolate Christmas chocolate Easter seasonal chocolate Valentine's Day chocolate Food gifting market size and forecast Graph 2-1: Food Gifting Market Size & Forecast, 2007-2014 Seasonal and Gift-Boxed Chocolate Sales Trends & Segmentation Segmentation analysis Gift Boxed Chocolate Challenged by other formats deemed suitable for giftingSelect the service that is right for you!
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