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Food Gifting In The U.S., 3rd Edition

Report Scope

Report summary

Food Gifting Market Size

Details on chocolate

Gift boxed chocolate

Christmas chocolate

Easter seasonal chocolate

Valentine's Day chocolate

Summary analysis

Food Gifting Purchaser, Gift Type, Gift Spend & Recipient Analysis

Summary analysis

Food gifting becoming more prevalent

Thank you, discretionary income gain

Food gift sweet spot stays the same, but 2010-2012 spend per gift trends upward

Thank you, higher-income consumers

Hispanic and black consumers overlooked? Or not interested?

Boxed chocolates/candies remain most widely purchased food gift

But other choices gathering steam

Food gift purchase recipient analysis reveals opportunities

Consumer Food Gifting Occasions

Summary analysis

How important is each occasion?

Consumer survey context

Food Gifting Purchase Rationales, Attributes Sought & Retail Distribution

Summary analysis

Intangible reasons

Tangible attributes

Utility, convenience & value

We don't buy them because they're cheap!

Increasing women's market participation

Harness the internet to reach older food gifters

Specialty food gift purchase sources holding ground

Why We Don't Buy Specialty Food Gifts

Summary analysis

We know you exist; now, prove you have sufficient value

Help us feel more confident about how our choice will match our recipient

Assuage our food fears & offer more healthful food gifts

Convince us that gift cards and cash are thoughtless and one-dimensional

Know thy enemy: trending gift card metrics

Food Gifting Manufacturers & Retailers

Chapter 2: Market Size and Forecast

Summary analysis

Food gifting market

Details on chocolate

Gift boxed chocolate

Christmas chocolate

Easter seasonal chocolate

Valentine's Day chocolate

Food gifting market size and forecast

Graph 2-1: Food Gifting Market Size & Forecast, 2007-2014

Seasonal and Gift-Boxed Chocolate Sales Trends & Segmentation

Segmentation analysis

Gift Boxed Chocolate

Challenged by other formats deemed suitable for gifting

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