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P&G Releases New Fiber Sourcing Goals For Tissue-Towel And Absorbent Hygiene Products

We applaud P&G’s commitment to responsible forestry, and its decision to publicize these robust goals around FSC certification,” said Linda Walker, WWF’s GFTN-NA Program Manager. “With increasing pressure on the world’s natural forest to meet the growing global demand for wood and agricultural products, P&G’s actions serve as an example that we would like to see from many more companies.”

These goals also reflect P&G’s commitment as a member of the Consumer Goods Forum, a group of global companies that are committed to ensuring zero net deforestation by 2020.

Details on this commitment and P&G’s overall environmental efforts will be published in the Company’s Sustainability Report on November 12 th. P&G will also provide updates on progress toward the goal in future annual sustainability reports.

ABOUT PROCTER & GAMBLEP&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

ABOUT WORLD WILDLIFE FUNDWWF is the world’s leading conservation organization, working in 100 countries for nearly half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change. Visit to learn more. WWF’s Global Forest & Trade Network (GFTN) is one of WWF's key initiatives to transform the global marketplace into a force for saving the world's valuable and threatened forests. First established in 1991, the GFTN assists more than 230 companies in 30 countries in evaluating their procurement and implementing appropriate action plans to ensure responsible sourcing as well as sustainable supply. Read more about GFTN at

Copyright Business Wire 2010
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