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TheStreet Open House

America's Most Famous Calendar Launches Operation Calendar Drop

CLEARWATER, Fla., Nov. 8, 2012 /PRNewswire/ -- Walk into any of the almost 400 Hooters restaurants nationwide and you can participate in a program that allows you to purchase a Hooters Calendar to be sent to our military personnel stationed overseas.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/americas-most-famous-calendar-launches-operation-calendar-drop-177967301.html

Since 2005, Operation Calendar Drop has provided a way for guests of Hooters Restaurants to purchase a Calendar and along with an attached personalized thank you note, Hooters will send the Calendars to U.S. Military bases located throughout the world. Hooters takes care of all the packing and shipping and makes sure the Calendars arrive at their destinations.

It's estimated that each year thousands of Calendars find their way to the bunkers, barracks and mess halls of our military stationed all over the world.

Chuck Melcher, owner and publisher of the Hooters Calendar: "The excitement and reward for a chance to bring a smile to the faces of our military men and women, who sacrifice so much, by sending them a little of our own back home American culture is just awesome."

About Hooters Calendar

It all began in the fall of 1985 when a couple marketing guys, sitting on the deck of their favorite neighborhood beach joint, came up with the idea to produce a Calendar that would be a tool to help market this new restaurant concept rapidly becoming popular with the wholesome sex appeal of their vivacious servers serving ice cold beer and hot chicken wings. In the fall of 1985 the first Hooters Calendar went on sale exclusively at Hooters Restaurants and within a few weeks it was clear the Calendar would take on a life of its own.

The Hooters Calendar portrays the essence of the Hooters brand. The all-american cheerleader and the girl next door. The Calendar takes the top Hooters Girls that are serving in over 400 restaurants worldwide, and puts them on a pedestal for the world to see. With over 6 million copies sold since its humble beginnings almost 30 years ago, the Hooters Calendar has become the top selling Calendar of its kind in the world and there are no signs of slowing down.

www.hooterscalendar.com

 

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