Nov. 8, 2012
/PRNewswire/ -- PR Newswire's ARC Engagement Platform, along with the numerous digital marketing and PR campaigns that it powers, continues to receive notable recognition within the marketing, public relations and events space, making it a multi-award winning, distinctive
The ARC Engagement platform, which consists of a branded HTML page and embeddable, shareable, interactive media player, is a digital tool designed for both PR professionals and marketers
that enables them to easily create, manage, and update digital content and connect with their audiences through multimedia content, national distribution, social sharing and specific calls-to-action. Brands and organizations, representing a variety of industries, are tapping into the power of the ARC to support content marketing initiatives, spark widespread brand awareness, coordinate paid and earned media efforts, engage traditional and social media influencers and more.
Most recently, the Custom Content Council named PR Newswire and Mullen Advertising the Pearl Awards Gold Winner for Best Microsite. Mullen Advertising utilized the ARC as the primary vehicle to drive the Men's Wearhouse's Fifth Annual National Suit Drive. By creating a branded, content-rich hub, sharing ongoing campaign updates and incorporating specific calls-to-action to drive clothing donations and online fundraising, Mullen successfully converged their earned, paid and social media efforts and executed an integrated, content marketing campaign that exceeded campaign goals.
PR Newswire and Apple Vacations received recognition by PR News and Ragan's PR Daily for the use of the ARC to execute a digital marketing campaign promoting winter getaways in the Dominican Republic. Apple Vacations tapped into the power of PR Newswire's ARC to not only share a complete library of visual content of their own and of their travel partners, but also to support their SEO strategies and help them align their traditional earned media efforts with their paid media efforts. PR News awarded the campaign an honorable mention in their Digital PR Awards and PR Daily is slated to announce the winners of their Digital PR & Social Media awards in
The ARC has also proven to be a successful tool to manage a communications strategy throughout the entire life of an event. Earlier this year, PR Newswire, Freeman & Exponation were recognized by Expo Magazine with a Gold E.X.C.I.T.E. award for their use of the ARC as a dedicated microsite for the 2012 Digital Signage Expo (DSE). The ARC, which housed a suite of event-related multimedia content, acted as a comprehensive microsite for both event exhibitors and attendees. DSE was able to generate significant event exposure, while also sharing relevant, timely content as it became available to maintain interaction with its existing audience, as well as attract new audiences. The 2012 DSE show was their most successful to date.