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UBM Electronics To Unveil The Results Of The First Global "Mind Of The Engineer" Study On November 14 At Electronica 2012

SAN FRANCISCO, Nov. 8, 2012 /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the design engineering industry's decision makers, will unveil the results of the Mind of the Engineer Study at a breakfast event on Wednesday, November 14, 2012 during electronica 2012.  For the first time, all of UBM Electronics' media properties – EE Times, EDN, EBN, Embedded, Test & Measurement World and Design News – collaborated with joint venture partners in Europe, China and Japan to produce the study.


"Historically this study was produced by EDN and only targeted North American engineers.  This year we restructured and expanded this research to include all of our media brands and the global electronics industry to fully understand how engineers work, what excites them, what motivates them and how those considerations vary by psychographic and demographic.  Our goal in creating this research is to truly understand the mind of the engineer, and ultimately help them excel at designing their products," said Kathy Astromoff, CEO, UBM Electronics.

The Mind of the Engineer Study was designed to create an understanding of how design engineers work, their motivations and how vendors influence their thinking.  In conjunction with Beacon Technology Partners, LLC, 2,114 engineers from North America, Europe and Asia were queried through a web survey from October 10-18, 2012. Responses received provided statically significant representation from the key regions of US, China, Japan and Europe.

Key data collected in the study:
  • Challenges/obstacles engineers face in the course of their jobs/careers
  • Stages of the design process and what activities take place at each phase
  • The process engineers use to seek information required to get their jobs done
  • Demographic and psychographic information of design engineers
  • Education requirements/needs
  • Sourcing and usage of information sources
  • Importance of brands
  • Effect of design teams, distributors, contract manufacturing and designers
  • Expectations of vendors

Electronics marketers and engineers interested in attending the November 14 breakfast event at electronica 2012 can RSVP  to Alma Mizuhara at and reserve your spot today.  The event will be held from 8:00 a.m. - 10:00 a.m. at the Le Meridien Munich Hotel, Bayerstrasse 4180335 Munchen. All others interested in the study results can contact David Blaza, Vice President, UBM Electronics at 415.947.6929 or

About UBM Electronics UBM Electronics is the global leader in media and marketing solutions for design engineering and the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN,, Designlines, and across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon, and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information, go to; follow us at @ubm_electronics to get the latest UBM Electronics news.

About UBM plcUBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. Our 6,500 staff in more than 30 countries are organized into specialist teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to; follow us at @UBM_plc to get the latest UBM news.

For more information on UBM Electronics please contact: Felicia Hamerman, Vice President, MarketingT: 516.562.5652, E:

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Kathy Astromoff

David Blaza

SOURCE UBM Electronics

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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