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"Historically this study was produced by EDN and only targeted North American engineers. This year we restructured and expanded this research to include all of our media brands and the global electronics industry to fully understand how engineers work, what excites them, what motivates them and how those considerations vary by psychographic and demographic. Our goal in creating this research is to truly understand the mind of the engineer, and ultimately help them excel at designing their products," said
Kathy Astromoff, CEO, UBM Electronics.
The Mind of the Engineer Study was designed to create an understanding of how design engineers work, their motivations and how vendors influence their thinking. In conjunction with Beacon Technology Partners, LLC, 2,114 engineers from
Asia were queried through a web survey from
October 10-18, 2012. Responses received provided statically significant representation from the key regions of US,
Key data collected in the study:
Challenges/obstacles engineers face in the course of their jobs/careers
Stages of the design process and what activities take place at each phase
The process engineers use to seek information required to get their jobs done
Demographic and psychographic information of design engineers
Sourcing and usage of information sources
Importance of brands
Effect of design teams, distributors, contract manufacturing and designers
Expectations of vendors
Electronics marketers and engineers interested in attending the
November 14 breakfast event at
can RSVP to
Alma Mizuhara at
firstname.lastname@example.org and reserve your spot today. The event will be held from
8:00 a.m. - 10:00 a.m. at the Le Meridien Munich Hotel, Bayerstrasse 4180335 Munchen. All others interested in the study results can contact
David Blaza, Vice President, UBM Electronics at 415.947.6929 or
About UBM ElectronicsUBM Electronics is the global leader in media and marketing solutions for design engineering and the
electronics industry. We deliver results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, DataSheets.com, Designlines, and Embedded.com across the globe to accelerate
technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon, and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.
For more information, go to
UBMElectronics.com; follow us at @ubm_electronics to get the latest UBM Electronics news.
About UBM plcUBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. Our 6,500 staff in more than 30 countries are organized into specialist teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to
www.ubm.com; follow us at @UBM_plc to get the latest UBM news.
For more information on UBM Electronics please contact:Felicia Hamerman, Vice President, MarketingT: 516.562.5652, E:
Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Kathy Astromoffhttp://www.profnetconnect.com/kathyastromoffDavid Blazahttp://www.profnetconnect.com/dblaza
SOURCE UBM Electronics