This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

New Insights Into Under-Targeted Age Groups In Health And Beauty

Tweens and Early Teens are sophisticated consumers who have grown up in an environment where they are increasingly targeted by marketers; these consumers want adult-like brands and products, but parents are still actively involved in their children's consumption choices and will prevent consumption of brands or products they feel are not age appropriate.

Male grooming is an important growth market and is also one that isn't limited to Young Adults, but is important for Mid-Lifers as well. Older men's use of Health and Beauty products needs encouraging, more so than Young Adults who have grown up in an environment where specific "for men" brands and products are widely available. Mid-Life males use the fewest Health and Beauty products by overall volume of any age group, but are increasingly concerned about their appearance and some could be encouraged to use a greater range of Health and Beauty products more regularly.

Key Highlights

Brazil and India will present key opportunities for marketers, with rapid population growth driving rapid value growth. Meanwhile, consumers in China and Russia will be trading up as both these markets will record double digit value CAGRs during 2011-2016, despite limited population growth, negative even in the case of Russia. Marketers need to consider how they are going to transition consumers in China and Russia from value products to mid-tier and premium products.

While the anti-aging concept is established in Skincare, opportunities exist to extend this to other markets; for instance, over-exposure to the sun is proven to prematurely age skin, so make-up brands such as Almay are responding by including SPF protection in their foundations. Furthermore, Suncare products are beginning to include ingredients associated with anti-aging Skincare products; however, the extension of the anti-aging concept to Health and Beauty products that aren't applied to the skin is more complex.

3 of 5

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs