Tweens and Early Teens are sophisticated consumers who have grown up in an environment where they are increasingly targeted by marketers; these consumers want adult-like brands and products, but parents are still actively involved in their children's consumption choices and will prevent consumption of brands or products they feel are not age appropriate.Male grooming is an important growth market and is also one that isn't limited to Young Adults, but is important for Mid-Lifers as well. Older men's use of Health and Beauty products needs encouraging, more so than Young Adults who have grown up in an environment where specific "for men" brands and products are widely available. Mid-Life males use the fewest Health and Beauty products by overall volume of any age group, but are increasingly concerned about their appearance and some could be encouraged to use a greater range of Health and Beauty products more regularly.
New Insights Into Under-Targeted Age Groups In Health And Beauty
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