Campbell Soup Company (NYSE:CPB) has been named one of the top 10 most community-minded companies in America by the Civic 50, a national initiative recognizing S&P 500 companies that demonstrate leadership and investment in civic engagement. The first of its kind to implement a scientific approach to measuring and evaluating corporate civic engagement, the survey ranks companies on community leadership, strategy, measurement, transparency, partnerships, cause alignment and employee civic health.
“The Civic 50 recognizes Campbell’s long-standing commitment to the communities where we live and work, especially our efforts as a food company to make a measurable difference in the areas of hunger relief, childhood obesity and positive impacts to youth,” said Dave Stangis, Campbell’s Vice President, Public Affairs and Corporate Responsibility.
The Civic 50 examined how businesses engage their communities and align these practices with their core business competencies. The results highlight Campbell’s work on social issues such as community and economic development, disaster relief, education, employee engagement and cause marketing. Key initiatives include:
- Campbell’s Healthy Communities − a 10-year, $10 million program to reduce hunger and obesity in the company’s hometown communities by increasing access to fresh, nutritious and affordable foods, safe places to play and participation in physical activity and nutrition education.
- Partnerships between the Campbell Soup Foundation and community organizations such as the Food Bank of South Jersey that led to the development of Just Peachy, a salsa that turned more than 800,000 discarded peaches into a sustainable revenue source for the Bank.
- Employee volunteer efforts, including Campbell’s annual week of volunteer service (Make a Difference Week) and Campbell’s Dollars for Doers program, which awards nonprofit grants based on employees’ volunteerism.
- In-kind giving that provides more than $40 million in food to feeding organizations, and collects a record 70.7 million pounds of food during the annual Stamp Out Hunger Food Drive™.
The Civic 50 was developed through a partnership among the National Conference on Citizenship, a nonprofit organization for civic involvement, Points of Light, a nonprofit organization focused on volunteer service, and Bloomberg News. This is the first year of the survey.
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