2. Sandy vs. TheStreet
Try as she might, Sandy couldn't beat TheStreet.
Like a lot of other firms in lower Manhattan, TheStreet lost power due to Sandy. We luckily were not affected by water damage like a lot of our neighbors, yet our lights did go out, making our building cold and uninhabitable. (Actually, we have been back well over a week now and it's still bloody freezing in here!)
Anyway, the electrical outage caused us -- once again, like thousands and thousands of other businesses slammed by the storm -- to scramble. Those reporters with the ability to work remotely filed stories from wherever they could. Those editors that could pick up the slack hunkered down and did so.Our financial reporter Dan Freed even went so far as to ride his bike over the Brooklyn Bridge to Wall Street in order to film man-on-the-street interviews for video segments. He had to peddle because the subways weren't running. Meanwhile, our operations team worked feverishly to keep our site up and running. Fortunately, our crack tech staff had the foresight to accelerate our migration to the cloud, and our publishing performed very well even as many other sites (who will remain nameless since this is a happy column) went down. And even though our server provider in New Jersey lost power during the hurricane, its generators enabled us to continue operations without interruption. "Even our office in Wisconsin was impacted by the storm," said TheStreet's CEO Elisabeth DeMarse. "But thanks to a team of people working before, during and after the storm, we experienced normal levels of traffic, and our ad delivery was completely on schedule. In fact, we saw a spike in free trials from the TheStreet web site and The Deal never lost contact with its customers." Look. We aren't out to make martyrs of ourselves. Not by a long shot. We are well aware that a lot of other businesses in the area were forced by the storm to evacuate and found only wreckage when they returned. To which we openly admit: There but for the grace of God goes TheStreet. That said, we thought it would be negligent not to point out the shrewd maneuvers made by our very own employees in response to this (hopefully) once-in-a-lifetime weather event. No, they were not alone in their quick thinking, but they were illustrative. What's that? You were wondering how TheStreet's founder, contributor and spiritual leader Jim Cramer passed his time while Sandy scattered our employees and hijacked our headquarters? He wrote a ton of articles for RealMoney, managed his Action Alerts Plus portfolio, appeared on multiple CNBC programs and still found time to host his own nightly program Mad Money. Think about it. Hurricane Sandy may have been an unstoppable force of nature, but then again, so is Jim Cramer.