This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The 5 Smartest Things on Wall Street This Week: Nov. 9

2. Sandy vs. TheStreet

Try as she might, Sandy couldn't beat TheStreet.

Like a lot of other firms in lower Manhattan, TheStreet lost power due to Sandy. We luckily were not affected by water damage like a lot of our neighbors, yet our lights did go out, making our building cold and uninhabitable. (Actually, we have been back well over a week now and it's still bloody freezing in here!)

Anyway, the electrical outage caused us -- once again, like thousands and thousands of other businesses slammed by the storm -- to scramble. Those reporters with the ability to work remotely filed stories from wherever they could. Those editors that could pick up the slack hunkered down and did so.

Our financial reporter Dan Freed even went so far as to ride his bike over the Brooklyn Bridge to Wall Street in order to film man-on-the-street interviews for video segments. He had to peddle because the subways weren't running.

Meanwhile, our operations team worked feverishly to keep our site up and running. Fortunately, our crack tech staff had the foresight to accelerate our migration to the cloud, and our publishing performed very well even as many other sites (who will remain nameless since this is a happy column) went down. And even though our server provider in New Jersey lost power during the hurricane, its generators enabled us to continue operations without interruption.

"Even our office in Wisconsin was impacted by the storm," said TheStreet's CEO Elisabeth DeMarse. "But thanks to a team of people working before, during and after the storm, we experienced normal levels of traffic, and our ad delivery was completely on schedule. In fact, we saw a spike in free trials from the TheStreet web site and The Deal never lost contact with its customers."

Look. We aren't out to make martyrs of ourselves. Not by a long shot. We are well aware that a lot of other businesses in the area were forced by the storm to evacuate and found only wreckage when they returned. To which we openly admit: There but for the grace of God goes TheStreet.

That said, we thought it would be negligent not to point out the shrewd maneuvers made by our very own employees in response to this (hopefully) once-in-a-lifetime weather event. No, they were not alone in their quick thinking, but they were illustrative.

What's that? You were wondering how TheStreet's founder, contributor and spiritual leader Jim Cramer passed his time while Sandy scattered our employees and hijacked our headquarters?

He wrote a ton of articles for RealMoney, managed his Action Alerts Plus portfolio, appeared on multiple CNBC programs and still found time to host his own nightly program Mad Money.

Think about it. Hurricane Sandy may have been an unstoppable force of nature, but then again, so is Jim Cramer.
5 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
NYX $0.00 0.00%
C $46.28 -0.96%
FB $117.53 0.69%
JPM $63.21 -0.61%
TST $1.07 -5.31%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs