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TheStreet Open House

Stoneridge Creamery Launches Limited Edition Ice Creams

Stocks in this article: SVU

Stoneridge Creamery® ice cream has captured two iconic flavors in its latest limited edition ice creams: Cinnamon Snickerdoodle and Peppermint Cookies ‘n Cream. Consumers can scoop them up for approximately the next six months in most of SUPERVALU’s traditional retail stores as well as in independent grocery stores served through SUPERVALU’s Independent Business division.

“Stoneridge Creamery® ice cream is a top-quality family favorite, known for both its regular and unique flavors,” said Sam Mayberry, SUPERVALU’s vice president of private brands. “Our summer limited- edition flavors, Strawberry Lemonade and Harvest Peach, were a tremendous hit with customers. And, we’re excited and confident that they’ll have the same reaction to Cinnamon Snickerdoodle and Peppermint Cookies ‘n Cream, and will want to include them in their holiday dessert menus.”

Cinnamon Snickerdoodle features creamy cinnamon ice cream with a cinnamon snickerdoodle cookie swirl. In Peppermint Cookies ‘n Cream, pieces of real peppermint candy give a crunchy and exciting pop to the traditional Cookies ‘n Cream flavor.

All Stoneridge Creamery products (including ice cream novelties such as bars, cones and sandwiches) contain premium ingredients and are created in SUPERVALU’s test kitchens. They’re sold in many of SUPERVALU’s traditional retail banners including ACME, CUB Foods, FARM FRESH, HORNBACHER’S, JEWEL-OSCO, SHAW’S, STAR MARKET, SHOP ‘N SAVE and SHOPPERS; they’re also available at SUPERVALU supplied stores .

Consumers can also anticipate that new Stoneridge Creamery ice cream flavors will be introduced in spring 2013. Until then, consumers can enjoy Cinnamon Snickerdoodle and Peppermint Cookies ‘n Cream for the next six months and over 40 traditional and unique flavors sold year round, including Salted Caramel, Banana Split, Pistachio and Java Delight Coffee Toffee Crunch.

ABOUT STONERIDGE CREAMERYStoneridge Creamery® products are the exclusive, premium-tier private brand of ice cream products created and distributed by SUPERVALU INC. Introduced in 2008, Stoneridge Creamery uses only the best ingredients and time-tested production methods in the making of its high-quality sherbet, traditional and limited edition ice creams and light-churned ice cream. With more than 40 everyday products and unique, limited-edition flavors, Stoneridge Creamery ensures that whichever flavor you choose…there’s a guaranteed smile in every scoop.

ABOUT SUPERVALU INC.SUPERVALU INC. is one of the largest companies in the U.S. grocery channel with annual sales of approximately $35 billion. SUPERVALU serves customers across the United States through a network of approximately 4,400 stores composed of 1,099 traditional retail stores, including 797 in-store pharmacies; 1,341 Save-A-Lot® stores, of which 943 are operated by licensee owners; and 1,950 independent stores serviced primarily by the Company's food distribution business. SUPERVALU has approximately 125,000 employees. For more information about SUPERVALU visit www.supervalu.com.

For official company news and industry information follow us on Twitter at: www.twitter.com/supervaluPR



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