Insiders Trading KSS DVA SIRI VCRA

By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK (TheStreet) -- It is a victory for common sense. Tracking the trading behavior of company executives, directors and large shareholders in the stocks of firms they're registered in as "insiders" has proven to be profitable, according to both academic studies and (more importantly) the experience of professional investors.

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Wednesday, November 7, 2012 as ranked by dollar value. Please note, however, that these are only factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction, and, frankly, often not even the most important metric that determines if an insider transaction is significant.

At InsiderInsights.com, we find new investment ideas just about every day using these and more intricate insider screens to determine where we should focus our subsequent fundamental and technical analysis. And while stocks don't (or shouldn't) move up or down based on insider activity alone, insiders tend to be good indicators of when real stock-moving events like earnings surprises, corporate actions, and new products may be in the offing.

So use these regular Top Insider Trades columns as the initial research tools they are meant to be, and click the links in the tables to analyze a company's or insider's full insider history. Also feel free to contact us with any questions on our proprietary insider data, and how it is best analyzed.

Davita (DVA) Berkshire Hathaway BO 139,491 15,627,544 AGCO (AGCO) Srinivasan Mallika DIR 144,126 6,507,289 Janus Capital (JNS) Dai Ichi Life Ins BO 636,769 5,305,304 Tesoro Corp (TSO) Chase Rodney F DIR 25,000 901,745 Everbank (EVER) Kleeman Merrick R DIR 30,000 750,000 Delek Logistics (DKL) Yemin Ezra Uzi PR,CEO,DIR 30,000 630,000 Corcept Therap (CORT) Baker G Leonard Jr DIR,BO 300,000 549,860 Delek Logistics (DKL) Cox Mark B VP,CFO,DIR 25,000 525,000 Berry Petroleum (BRY) Heinemann Robert PR,CEO,DIR 10,000 333,995 Opko Health (OPK) Frost Phillip MD CEO,CB,BO 75,000 317,277 Source: Insider Insights

Google (GOOG) Brin Sergey F,DIR,BO 83,334 56,806,952 Kohls (KSS) Kellogg William S DIR 585,765 32,217,076 Sirius Xm Radio (SIRI) Karmazin Mel CEO,DIR 8,500,000 24,079,926 Vocera Comms (VCRA) Rre Ventures Gp BO 250,000 6,423,137 Linkedin (LNKD) Henke David VP,OO 58,000 6,071,160 Raymond James (RJF) James Thomas A CB,DIR,BO 90,000 3,563,775 Simon Property (SPG) Rulli John VP,PR 21,163 3,292,116 Rpx (RPXC) Charles River BO 312,718 3,102,319 Idexx Laboratories (IDXX) Raines Merilee VP,CFO 25,000 2,346,118 Cracker Barrel (CBRL) Woodhouse MA DIR 33,618 2,177,254 Source: Insider Insights

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.