This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Barnes & Noble Unveils New Ad Campaign For Highly Acclaimed NOOK® HD And NOOK® HD+

NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. ( NYSE: BKS), the leading retailer of content, digital media and educational products, today introduced “Share” – a major television advertising campaign to support NOOK HD and NOOK HD+. These new 7- and 9-inch tablets are lightweight, but packed with pixels to deliver text, graphics and video with stunning HD clarity so every book, movie and app looks better than ever before. Despite numerous competitive tablet launches this fall, demand for NOOK HD and NOOK HD+ has been unprecedented, and momentum is expected to continue into the holidays.

NOOK HD and NOOK HD+ were designed to create an exceptional reading and entertainment experience that the whole family can enjoy, and the campaign was conceived with family at its core. New NOOK Profiles™, a first-to-market feature, solves a new problem for the modern family: while 50 percent of tablet owners share their device with other members of the family, more than a third have content they don’t want anybody else to see. NOOK Profiles makes it easy to create individual profiles for every member of the family, instantly transforming the device to any family member’s own tablet. That means children can freely enjoy all the content they love without happening upon all that mom and dad would rather they didn’t see. With a quick tap on a profile at the top of the screen, the entire experience magically changes into that family member’s personal tablet as their own content, including personalized recommendations, appear on the display.

“Share” brings NOOK Profiles to life. The ad follows the 7-inch NOOK HD through the house, family member by family member, as each attempts to keep the captivating device to him or herself: a young girl hides away in her closet reading Cat in the Hat, Dad tucks himself into an empty bathtub to peruse Rolling Stone, and a little boy holes up in the doghouse watching Disney Pixar’s Brave, until finally, Mom gets her turn. The family’s golden retriever is there every step of the way, sniffing out each hiding place.

“When we set out to develop a campaign for NOOK HD and NOOK HD+, there were so many innovative aspects worthy of attention – from spectacular resolution, weight and design to brand-new content and shopping features – but only 30 seconds to fit them into,” said Glenn Kaplan, Creative Director at Barnes & Noble. “We ultimately zeroed in on something we knew was important to our customers and unique to these devices: they are at once totally personal and completely shareable. We recognized the opportunity to create a story these customers could relate to.”

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,915.07 -70.54 -0.42%
S&P 500 1,964.68 -8.15 -0.41%
NASDAQ 4,396.2040 -22.83 -0.52%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs