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TheStreet Open House

Introducing Amazon Wine

Stocks in this article: AMZN

(NASDAQ:AMZN)—Amazon.com, Inc. today announced the launch of Amazon Wine ( www.amazon.com/wine), a marketplace offering customers more than a thousand wines crafted by wineries around the country. The new store features easy-to-use shopping tools to help customers explore great wines and offers access to rich details directly from winemakers, such as tasting notes, recommended food pairings and total case production.

“Whether it’s helping customers find a favorite varietal, shop for holiday pairings or expand their cellar with a special hand-crafted bottle, we’re excited to provide the right tools and information needed to guide them to the perfect wine,” said Peter Faricy, Vice President, Amazon Marketplace. “We’re thrilled for wineries around the country to share their great collections of wines with our customers through the Amazon Wine Store.”

“People love to explore wine, but it is rare to have detailed information and opinions located all in one place,” said Tom Hedges of Hedges Family Estate, Red Mountain, Wash. “What Amazon has done with their new wine store is take the experience of hundreds of tasting rooms and put them online. We could not be more excited by the possibilities of growing our business and reaching new customers.”

Starting today, customers can ship up to six bottles of their favorite wine for $9.99. At launch, shipping will be available to California, Connecticut, Florida, Idaho, Illinois, Iowa, Nebraska, Nevada, North Carolina, Oregon, Washington, Wyoming and the District of Columbia, with more coming soon. Customers can find more information about shipping at www.amazon.com/wineshipping.

Wine-Country Selection

Customers who want access to wine-country selection can now explore a wide assortment of tasting room favorites in the comfort of their homes. From the classic Napa Cab to the Grüner Veltliner, Amazon Wine features a broad selection for any aficionado’s tastes. Customers will find popular go-to picks like the Francis Ford Coppola Winery 2011 Rosso & Bianco red blend Rosso for $12, premium wines like the Hall 2009 Kathryn Hall Cabernet Sauvignon for $110 and iconic wines such as the Mark Ryan Winery 2010 Dead Horse Cabernet Sauvignon for $55. In addition, customers can explore wines from wineries of all sizes, including family-owned and operated Roadhouse Winery in Sonoma County that only produces 3,000 cases a year of their hand-crafted Pinot Noir as well as the vast 650-acre Flora Springs Winery and Vineyards in the heart of Napa Valley.

Easy Search and Discoverability

Amazon Wine product pages provide customers a vast amount of information all in one place. Customers can learn about the wine’s American Viticultural Area (AVA), composition, percentage of alcohol and much more. In addition, product pages feature robust details directly from winemakers, including tasting notes, food pairing suggestions and total case production. For example, winemaker Jean-François Pellet of Pepper Bridge Winery provides a detailed description for customers interested in the Pepper Bridge Winery 2009 Cabernet Sauvignon. He describes it as “broad and supple” with classic Cabernet Sauvignon characteristics of dark fruits intertwined harmoniously with savory, earthy notes of cocoa, coffee, clove and toast. To experience more flavors, Pellet suggests pairing it with beef, lamb or chocolate.

When customers shop on Amazon Wine, they can narrow search results to meet their personal tastes, enabling them to discover new wines and find long-time favorites. For instance, customers can select multiple filters such as “90 & Up” for Professional Rating, “Cherry” for Tasting Note, and “Sierra Foothills” for Winery Location.

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