Nov. 8, 2012
/PRNewswire/ -- Clear Channel Airports (CCA), the world's leading marketer of airport advertising today announced the signing of a new five-year contract with the
International Airport (ORF) that promises to bring technologically advanced digital advertising opportunities to
area businesses and increase revenue opportunities for the Norfolk Airport Authority. The new advertising program will provide advertisers innovative ways to promote their businesses and engage the 3.4 million passengers travelling through the airport annually.
"In addition to marrying aesthetic integration and local awareness, the new project will generate revenue that will help us continue to improve the passenger experience at
International Airport," said
, executive director of
International Airport. "We look forward to continuing the successful partnership between the Airport Authority and Clear Channel Communications as we leverage digital technology to unveil state-of-the-art advertising options at our airport."
Coinciding with ORF's capital improvement project, CCA will implement a dynamic redevelopment project incorporating the latest in digital technology to connect advertisers and air travelers, including the installment of industry leading 70' and 80" LCD display screens. CCA will also install digital touch screen kiosks, an LCD Video Wall, Tension Fabric Displays and facilitate the adoption of the FlySmart™ 2.0 mobile phone application to ensure that advertisers have multiple opportunities to connect with on the go consumers.
Passengers will benefit from the new technology, as they will be able to use the recently updated FlySmart™ 2.0 mobile application to look up with flight status, gate location, baggage claim, current weather conditions, nearby concessions, parking availability, security wait time and ground transportation options via their mobile phones.
"We are excited about the new five-year deal, as well as the opportunity to build on our strong relationship with the
International Airport," said
, president, Clear Channel Airports. "Our next-generation digital advertising program will enable the thriving businesses of the region to engage millions of travelers in innovative and dynamic ways."
About Clear Channel Airports
Clear Channel Airports sets the standards in the airport advertising industry for innovation and progressive management. In addition to their network of over 280 airports, their 37 years of airport advertising experience positions CCA as an industry leader. Clear Channel Airports is a division of one of the world's largest outdoor advertising companies, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO). The Company's programs offer a number of possibilities for international and national advertisers interested in the creation of highly effective brand experiences, and serves as a catalyst for promoting local tourism, economic development and community support.