Pampers, the world-renowned diaper brand, and beloved singer, songwriter, children’s book author and new mom, Jewel, are uniting to pay homage to the “Millions of Beautiful Morning Moments” shared between parents and their babies. Whether it’s shown by a morning “giggle fest,” baby’s silly bed head, a giant snuggle hug, or a whimsical song, Pampers recognizes that all of these moments are expressions of sheer joy that parents feel in the morning with their baby. The “Millions of Beautiful Morning Moments” campaign pays tribute to the love that parents feel when reunited in the waking hours of the day with their little ones, and includes a month-long sweepstakes and a special performance by Jewel, exclusively on the Pampers Facebook page.
“Pampers understands that joy experienced each morning between parent and baby are among life’s most precious moments,” said John Brase, Marketing Director, Baby Care North America at Procter & Gamble (P&G). “That’s why we are thrilled to provide parents with Pampers Baby Dry diapers, which offer 12 hours of overnight protection to help ensure morning moments with baby are even more beautiful. The ‘Millions of Beautiful Morning Moments’ celebration, exclusively on Pampers Facebook page, is a forum that truly celebrates a parent’s love for their baby while showcasing why mornings with little ones are among the most joyful.”
To kick-off the “Millions of Beautiful Morning Moments” campaign, Pampers is partnering with Grammy Award-nominated singer and new mom, Jewel, to engage parents and tiny tots across the nation in an exclusive acoustic sing-along and “live” reading of her recently-released children’s book, ‘That’s What I’d Do.’ The interactive session will be held exclusively on Pampers Facebook page ( www.Facebook.com/Pampers) on November 16th at 10:30 a.m. CST. Parents can visit the “Live Chat” tab for a chance to go “behind-the-scenes” at Jewel’s Texas ranch home to ask questions and share in her most cherished beautiful morning moments as a mom with her 14-month-old son, Kase. Prizes will be given away at random to select participants.
“My son, Kase, is the number one reason why I love the mornings,” said Jewel. “The early waking hours of the day, after my baby has had a good, dry night’s sleep, are our time – we snuggle, sing, read, giggle, and just simply smile. Seeing him so happy in the morning is a priceless gift. I'm so thrilled to be a part of Pampers 'Millions of Beautiful Morning Moments' celebration, which encourages parents to take a step back each morning – before the chaos of the day ensues – and truly relish those precious morning moments with our babies.”