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TheStreet Open House

Sole Society And Julianne Hough Collaborate To Launch New Footwear Collection, Julianne Hough For Sole Society

"I am having so much fun with this collaboration," says Julianne Hough. "Sole Society is really supportive and encouraging of my creative opinion so I am able to have a lot of input regarding the shoe styles and designs for my collection. Everything is very fashion-forward and lady-like and I think Sole Society customers will really like what we present."

Beginning today, Julianne Hough is featured on the Sole Society website as a Fashion Insider.  The exclusive Fashion Insider program allows Julianne's fans and followers to visit the website and shop her favorite Sole Society selections. Julianne's Fashion Insider page also provides consumers with exclusive access to her style tips and photos.

"Introducing Julianne through the Fashion Insider program is a great way to help her build a Sole Society following," says Markinson. "Customers will get to see first-hand how great her personal style is- ultimately helping us generate buzz, excitement and demand when Julianne Hough for Sole Society officially launches in February."

To coincide with the launch of Julianne Hough for Sole Society, an exclusive series of documentary-style YouTube videos will be produced and released, detailing the collaborative process.  

"We really want fans and customers to feel involved and engaged," says Nina Tooley, VP of Marketing for Sole Society. "We want them to feel like Julianne took them on this journey with her and that they were really a part of the whole process from beginning to end and are therefore invested in the collection."

Julianne Hough for Sole Society will be available on www.solesociety.com, Nordstrom.com and in select Nordstrom stores in February 2013. The line will be co-designed and manufactured in collaboration with Vince Camuto.

Sole Society currently has approximately one million members nationwide.  New members easily register for free by entering their name, email address and shoe size or by signing up via Facebook.  www.solesociety.com

About Sole Society: Launched in March 2011, Sole Society is a chic new brand of exclusive, high-quality, on-trend shoes, starting at only $49.95. Sole Society members have access to a new style released daily, exclusive  fashion and style content, tips and trends, and special promotions, all focused on everyone's favorite accessory – shoes. Sole Society is free to join, and there is never any obligation to buy.  Sole Society was created by leading flash sale site HauteLook and became an independent entity in December 2011, with funding from a number of investors including leading retailer Nordstrom, Inc., Insight Venture Partners and Lagovent Ventures. Select Sole Society styles are also available at www.nordstrom.com as well as select Nordstrom stores nationwide. Visit www.solesociety.com to learn more or follow @SoleSociety on Twitter.

About Julianne Hough: Julianne Hough is known to audiences around the world for her success in film, television and music.  She was a two-time professional champion on ABC's top-rated "Dancing with the Stars," before making a seamless transition to award-winning recording artist and her feature film debut in "Burlesque."   She starred in "Footloose" and the all-star "Rock of Ages" and has completed Diablo Cody's yet-untitled directorial debut, opposite Russell Brand and Octavia Spencer.  She will be seen next opposite Josh Duhamel in Nicolas Sparks' "Safe Haven," directed by Lasse Hallstrom and opening February 8.

SOURCE Sole Society

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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