Target Corp. (NYSE: TGT) announced a partnership today with CNET – the No. 1 website for consumer electronics and tech news – to provide guests with CNET Editors’ Picks for Target, just in time for the holiday season. This is the first collaboration of its kind between a major retailer and a top industry expert, and is part of a larger, ongoing partnership between Target and CNET. Beginning Nov. 11, Target guests can shop the electronics department with even more confidence and ease thanks to unbiased expert reviews that will appear with select electronics items both on-shelf at all Target stores nationwide and within the “Expert Review” tab on Target.com.
“We want our guests to think of Target first when it comes to their consumer electronic needs,” said Scott Nygaard, vice president, Merchandising, Electronics at Target. “We know our guests find expert reviews helpful when making purchasing decisions; as the respected industry expert, CNET was a clear choice to provide this expertise to Target’s guests.”
CNET Editors’ Picks for Target will feature 25 product reviews across Target’s electronics department. CNET editors rated products based on ease of use, style and value - the three criteria most important to the Target guest. These product reviews will be clearly visible in stores, with on-shelf signage prominently featuring the CNET logo and qualifying criteria, such as “Best first digital SLR” for the Nikon D3100. Guests can use the QR code on the signs to access the full product review on Target.com. CNET Editors’ Picks for Target will also be promoted on the Target.com electronics’ homepage where guests can access product reviews under the “Expert Review” tab found on each product’s page.
“CNET editors review hundreds of tech products each year, and we’ve built a reputation as the most trusted and expert tech reviewers,” said Lindsey Turrentine, editor in chief of CNET Reviews. “We understand that whether consumers are looking for a tablet or a TV, finding the right device can be overwhelming and fun at the same time, so we’re thrilled to help Target guests enjoy gadget shopping this holiday season.”
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