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Eco Building Products Unveils Next-Generation Eco-Friendly Fire Inhibiting Product, Eco Christmas Tree Protection™

VISTA, Calif., Nov. 8, 2012 /PRNewswire/ -- Eco Building Products, Inc., (OTCBB: ECOB) announced today the Company has released the newest addition to the Company's line of eco-friendly fire protection products, Eco Christmas Tree Protection . This advanced fire inhibiting formulation is both non-toxic and environmentally friendly, exploiting the Company's FRC Technology, delivering a fire inhibiting aqueous-based solution, offering peace-of-mind to the consumer, and affordable fire protection for your holiday tree and/or cut greens.

In support of the product release, the Company has launched a web-based, point-of-sale forum as the initial sales outlet, making this product available for purchase immediately. Eco Christmas Tree Protection is sold in thirty-two (32) fluid ounce spray bottles and retails for $19.99 + S&H. www.ecofirebreak.com Upon delivery, for the most effective results, cut one-half inch off the bottom of the tree and place tree in a watering stand. Apply Eco Christmas Tree Protection to all surface areas, including branches and pine needles, using a fine, evenly distributed pattern. Once the tree has been completely wetted with the solution, allow a drying time of eight to twelve hours. Excess Christmas Tree Protection is to be poured directly into the base of the Tree. View a video demonstration of Eco Christmas Tree Protection in action at http://www.youtube.com/watch?v=DG5NXQz-f2E&feature=youtu.be.

"The timely launch of our new product for the holiday season has the ability to save lives and provide longevity to your Christmas tree. Our fire protection spray is made from natural elements that act as fertilizer for the tree.  Everyone always purchase these kinds of additives for your tree, now you can get added value of fire protection," stated Steve Conboy President and CEO of Eco Building Products, Inc.

In addition to ECOB's line of Fire Break products, the Company has recognized the need for an affordable solution aimed at mitigating the fire related hazards associated with the presence of "real" Christmas Trees indoors, in both single and multi-family dwellings. "In 2005-2009, U.S. fire departments responded to an estimated annual average of 240 home structure fires that began with Christmas trees. Home Christmas tree fires caused an average of 13 civilian deaths, 27 civilian injuries, and $16.7 million in direct property damage per year" 1.

Additionally, Title 19 of the California Code states, "…decorative material, including Christmas Trees, shall be made of non-flammable material, or shall be treated and maintained in a flame-retardant condition, or by means of a flame retardant solution" 2. Eco Christmas Tree Protection is available for purchase now, providing the consumer with an eco-friendly, flame retardant solution that has the ability to keep Christmas safe, and real. Please visit www.ecofirebreak.com

References Ahrens, Marty. National Fire Protection Association. Home Christmas Tree and Holiday Light Fires. Nov. 2011. Web. NFPA Article

Title 19: California Code of Regulations, Sub-Chapter 1, Paragraph 3.08

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