The New Keurig(R) Rivo System Combines Keurig(R) Convenience And Simplicity With Lavazza's Renowned Authentic Italian Espresso Coffee, Designed To Deliver Coffee Shop-quality Cappuccinos And Lattes At Home Using Fresh Milk (Photo: Business Wire)
On National Cappuccino Day, Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, in partnership with Luigi Lavazza SpA, the symbol of Italian coffee around the world, today announces the introduction of the Keurig® Rivo™ Cappuccino and Latte System. The new Keurig® Rivo™ System combines the legendary simplicity of Keurig® single cup technology with the authenticity of Italy’s favorite coffee, Lavazza®, and marks GMCR’s entrance into the espresso, cappuccino and latte brewer category.
The Rivo™ System brews authentic espresso-based beverages and easily froths any type of fresh milk directly from the refrigerator. Just in time for the holiday season, the Rivo™ System will be sold exclusively at select Bloomingdales’ locations beginning in mid-November and is expected to become more widely available, including on www.keurig.com, by the spring of 2013.
Authentic Italian Espresso and Espresso-based Beverages. Keurig® Simplicity.
GMCR’s unique insight into the taste preference of North American consumers, and the success of its Keurig® Single Cup Brewing System, has enabled it to grow into a recognized leader in coffee makers. The single cup technology behind the Keurig® brand has disrupted consumer behavior and has made it possible for millions of consumers to enjoy freshly brewed coffee, tea and other beverages at home or in the office, the way they love them.Lavazza, a family-owned company since 1895 is the symbol of Italian espresso worldwide and a major player in the global specialty coffee arena, bringing well over a century of history in roasting and blending and a passionate dedication to absolute quality to their espresso blends. GMCR and Lavazza have come together to deliver an innovative new brewing platform designed exclusively for the North American espresso-based beverage drinker.
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