Appetite for Technology
Among those traveling for
, 47 percent will use a smartphone or tablet device to plan or assist in their Turkey Day travel.
The top uses for smartphones or tablet devices during
- 80% - Checking the weather
- 51% - Researching restaurants
- 51% - GPS navigation
- 38% - Checking the status of a flight
- 27% - Researching a destination
"More than a third of Americans are traveling for
, and for some the journey is as much a part of the tradition as the turkey," said
, director of communications at TripAdvisor. "Even with rising airfares, travelers will find their way to see family and friends for the holiday, whether it's booking early or driving instead of taking to the skies."
is the world's largest travel site,* enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 60 million unique monthly visitors*, and over 75 million reviews and opinions. The sites operate in 30 countries worldwide, including China under
. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 74 million
unique monthly visitors.** TripAdvisor, Inc.'s travel media brands include
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide,
**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries, Worldwide,
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