Williams-Sonoma, Inc. (NYSE: WSM), the North America-based retailer that specializes in high-quality products for the home, today announced that it has launched its newest direct-to-customer brand, Mark and Graham, specializing in
personalized gifts and accessories
. As the newest brand to join the Williams-Sonoma, Inc. portfolio, Mark and Graham will offer colorful and timeless products personalized with a choice of more than 50 custom monograms and creative type treatments. The brand will offer its products through an exclusive direct mail catalog and an e-commerce website
Mark and Graham's Typographer's Linen Napkins. (Photo: Business Wire)
At the heart of Mark and Graham is a complimentary monogramming and personalization experience on its products, making it a destination for seasonal and personal gifts. The brand’s website showcases a collection of
and a variety of dynamic fonts, colors and techniques – from embroidery to engraving – available to transform an everyday gift into a modern-day heirloom. Whether customers are shopping for themselves or for family and friends, they have the opportunity to combine typography and design to make their own unique mark and create something deeply personal.
“I’m extremely proud to launch Mark and Graham, as it is an example of our innovative culture here at Williams-Sonoma, Inc.,” said Laura Alber, President and Chief Executive Officer, Williams-Sonoma, Inc. “One of the things that differentiates our company is our ability to incubate and launch new brands that can grow into substantial businesses. With Mark and Graham, our goal is to create a destination for beautiful, high-quality, thoughtful gifts that are personalized by the artful use of typography.”
The brand Mark and Graham was conceived in San Francisco by a small team, led by Senior Vice President of Strategy and Business Development for Williams-Sonoma, Inc., Marta Benson, and in collaboration with award-winning graphic designer Jennifer Morla. The concept originated from the need to offer quality, modern and thoughtful gift options with a personal sentiment to make the gifting experience unique and memorable.