You can’t successfully launch a new brand without attracting a little attention first. That’s why the Aristocrat Group Corp. (OTCBB: ASCC) is following the lead of the distilled spirits industries top sellers by seeking out a new celebrity brand ambassador for its forthcoming premium vodka label.
In the liquor industry, it’s no secret that star power and sex appeal move cases. That’s why industry leaders have tapped sexy celebs such as Scarlett Johansson (Moët & Chandon), Kim Kardashian (Midori), and Milla Jovovich (Campari) and many more to pitch their products.
“Famous and desirable celebrities make ideal spokespeople for distilled spirits because premium liquor is a lifestyle product,” said ACSS CEO Cindy Morrissey. “People literally want a taste of the luxurious Hollywood lifestyle that these stars lead. That’s why Aristocrat Brands is looking for a glamorous emissary to introduce our debut vodka product.”
Aristocrat Brands is a new division of ASCC formed to identify and promote unique brands with mass-market appeal across a diverse demographic. The company has targeted distilled spirits for its initial efforts due to the unprecedented and ongoing growth in the sector over the past several years.
Successful celebrity partnerships have played a major role in that growth, Morrissey says.
“A famous face can be crucial in getting your name out there,” she said. “We’re currently exploring some very promising opportunities to partner with stars who have a unique appeal befitting our new brand. We hope to announce some exciting news on that front very soon!”
For more information on its brand management initiative, please visit
ASCC plans to grow its brand management business to compete in a highly profitable sector alongside Proctor & Gamble (NYSE: PG), New York & Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).
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About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. (
) is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women’s lifestyle products and services, including motherhood resources. For more information, please visit
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